Global media and publishing companies have witnessed a sharp drop in print circulation, but a continual increase in digital subscriptions have helped restrict the overall circulation decline to a modest level. The more alarming trend, however, is the significant decrease in advertising revenues. This is imposing substantial pressures on media companies that are competing with major media platforms (such as Google and Facebook) at one hand, while adapting to digital technologies and trying to maintain their editorial advantage on the other. Hiring, retaining and maintaining skilled Ad operations teams that evolve with the changing Ad landscape (while developing and implementing data collection, visualization and customer intelligence strategies to fuel growth), is further slowing down the progress on the above pressing priorities.

To help our clients survive and thrive in this challenging environment, WNS works with media companies to monetize Ad inventories while delivering up to 40 percent savings on their current Ad operation costs. Our fully integrated Managed Ad Services offering spans print and digital solutions, allowing our clients to measure performance, based on business outcomes rather than the mechanics of execution. In addition, it enables real-time analytics and intelligence to further enhance these outcomes.

 

WNS Advantages

  • Comprehensive understanding of the publishing industry and experience of supporting diverse clients to build solutions that address the dynamic needs of the media industry

  • Access to highly proficient Ad Ops professionals with experience, technical skills and knowledge of the complete Ad operations value chain

  • Operational excellence driven by operational rigor, consultative approach, global footprint, round-the-clock service delivery and transformation solutions (powered by robotics and analytics) to help improve the ad operation engines within the client organizations

  • Ability to extend digital analytics capabilities to drive e-mail and web campaigns through competitive tools from the market (Unica Interact, IMC and others)

Case:
WNS helped design, build and manage coalition loyalty programs to drive acquisition, cross-sell and up-sell
Case:
WNS helped conceptualize, design and deliver 2,500+ online and 1,000+ offline ad campaigns every year

Services

 

Digital

Order Fulfillment

Proposal / Insertion order creation

Order booking

Order workflow management

Ad trafficking

Ad scheduling

Invoice processing

Creative Services

Creative designing & optimization

Creative workflow management

Asset storage & management services

Marketing Services

Setting up of campaign, uploading ads & third-party tags, as per media plan

Testing & QA

SEO / SEM

Reporting & Analytics

Review in-flight campaign progress

Post-campaign performance analytics

Web analytics 

Social media analytics & reporting

Ad forecasting

Support Services

Customer helpdesk (cross-sell / up-sell, renewals, dispute management)

Sales helpdesk (Prospect list generation, real-time inventory updates / gap analysis, revenue reporting)

Library services (maintain IOs, proposals, contracts)

Highlights

Complete coordination with sales to book new revenue

Deliver enhanced inventory optimization and monetization

Remain up-to-date with trends and customer demands

Provide in-depth insight into campaign performance

 

Print

Order Fulfillment

Proposal/Insertion order creation
Order booking
Order workflow management
Ad trafficking
Ad scheduling
Invoice processing

Creative Services

Creative designing & optimization
Creative workflow management
Asset storage & management services

Marketing Services

Revenue maximization via page layouting

Maintaining placement and position schedules

Reporting & Analytics

Researching customer data for new product development

Pricing analytics

Support Services

Customer helpdesk(Cross-sell/up-sell, renewals, dispute management)
Sales helpdesk(Prospect list generation, real-time inventory updates/gap analysis, revenue reporting)
Library services (maintain IOs, proposals, contracts)

 

 

  Tools Expertise

AdFront

AdBase

Dreamviewer

Adobe Creative Suite

Unica Interact

IBM Marketing Cloud

Adobe Marketing tool

Salesforce Marketing tool

Hadoop

Tableau

Google Adwords

SocioSEER™

Brandttitude™

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