Salesforce is a leading cloud-based CRM (Customer Relationship Management) platform that helps businesses manage customer data, sales operations, and marketing campaigns. It provides a suite of apps and tools for sales, service, marketing, commerce, and IT, all on a single, integrated platform. Salesforce enables businesses to improve customer relationships, track sales pipelines, manage customer interactions, offer support, and automate marketing efforts. The strong capability that WNS has in transforming customer experience both in the front office and back-office is uniquely supported by our strategic partnership with Salesforce.