The volume of social media data continues to increase exponentially. As per some estimates, there are more than 1.43 billion active users on social networks around the world, and on an average, more than 400 million tweets are posted every day. Businesses face the challenge of making sense of all this information and building a successful strategy.
WNS’ social media analytics enables enterprises to gather intelligence on the enterprise, customer and competitors with respect to brand, products and services. These insights are leveraged to improve customer experience, product development strategies and customer service.