Social Media Analytics

The volume of social media data continues to increase exponentially. As per some estimates, there are more than 1.43 billion active users on social networks around the world, and on an average, more than 400 million tweets are posted every day. Businesses face the challenge of making sense of all this information and building a successful strategy.

WNS’ social media analytics enables enterprises to gather intelligence on the enterprise, customer and competitors with respect to brand, products and services. These insights are leveraged to improve customer experience, product development strategies and customer service.

A leading Australian insurance company gets its ear to the social media ground develops a best-in-class social..

Case:

After analyzing the client’s need for monitoring the social media, WNS developed a best-in-class social media ..

Related To: Analytics and Insights Social Media Analysis

A leading North American travel portal generates business insights worth USD 2.8 Million

Case:

As an existing process solutions partner, WNS extended its services to the client and gathered actionable inte..

Related To: Social Media Analytics

A UK-based utility player gets actionable insights around customer sentiments on social media

Case:

WNS conducted a comparative analysis of customer sentiments on the social media and provided the client action..

Related To: Social Media Analysis Utilities and Energy

" Since 2004, WNS has been working as a valuable strategic partner for Coca-Cola. They’ve invested time and resources to truly understand our business model . WNS service model offers a good balance between on-site senior consultants and an agile off-shore team. They provide us with an on tap set of resources capable of tackling many of our diverse needs in the Knowledge, Insights and Analytics spaces. Their expertise and dedication makes a true difference for our team. "

Carlos Jose Fonseca

Vice President, Global Knowledge & Insights, The Coca Cola Company

Bronze for Best New Product or Service of the Year - Software - Big Data Solution at International Business Awards 2014 (The Stevies) - WADE^SM

Services

Text mining analytics We use Big Data platforms and language processing algorithms to analyze and understand languages by combining artificial intelligence and advanced analytical techniques.

Sentiment analytics Sentiment analysis of unstructured data, primarily in the textual form, is used to extract relevant actionable information and overall attitude of customers toward a specific product, service or topics without reading thousands of documents manually, thus saving valuable time and resources. Our Sentimental analytics solution combines natural language processing with advanced modeling techniques to extract meaningful patterns from text. Sentiment analytics helps:

Understand a consumer’s attitudes and opinions

Anticipate customer needs and recommend next best actions

Develop customized social media campaigns and promotions

Social network analytics Social network analytics helps in providing solutions to:

Identify the primary influencers within specific social network channels and target them with unique offers

Identify the best consumers for introducing new products / services

SocioSEER™ - Decode online social conversations into smart insights with high-end analytics. SocioSEER™ is a proprietary analytics platform that combines the power of advanced machine learning techniques and artificial intelligence to create true ‘brand equity index’. Powered by WNS’ proprietary self-learning algorithms, and perfected through millions of social media mentions, SocioSEER™ sieves, filters, categorizes and transforms online social impressions into valuable business insights. It unleashes a brand-focused value proposition to outperform goals on brand leadership, customer centricity and topline growth.
To learn more about its features and how they can benefit your business,

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