This case study delves into how WNS deployed its document digitization platform and Artificial Intelligence (AI)-led unstructured data extraction and contextualization platform to help Metro Shipping navigate Brexit customs clearance.
As we know…
The regulatory and commercial landscape of the UK underwent a significant transformation due to Brexit,
leading to profound implications for consignments and cargo entering and departing the country.
Consequently, customs clearance requirements became more complex, hindering the seamless flow of goods
and services and resulting in a substantial surge in paperwork.
Therefore, the digitization of logistics documentation has become paramount. An automated and scalable
workflow system with data ingestion and extraction capabilities is the need of the hour for shipping and logistics companies. Coupled with an intelligent algorithm to
contextualize information, it can significantly enhance efficiency and accuracy.
Client Testimonial
“Metro Shipping has always been a technology-first organization and we see WNS as an important
partner in ensuring we offer modern and sustainable solutions to our customers. Brexit was a very
uncertain time for everyone. However, pre-empting the transition of UK customs from CHIEF to CDS,
Metro built an API based on the EU-CDM, namely CuDoS. This was presented to the WNS technical team
with the challenge of digitizing the pdfs we receive from our customers and their supply chain
partners. The WNS team quickly understood the challenge and had the perfect solution in Malkom.
Working closely with both technical and operational colleagues, WNS responded excellently to change
and complexity and was able to meet all deadlines ready for go live, which was January 01, 2021. The
go-live period was managed effectively with daily calls, eventually extending to weekly to what is
now a monthly review. We are now investigating other areas of our business where Malkom and WNS can
assist us and would have no hesitation in recommending them.”
Technical Solutions Director, Metro Shipping
+
The challenge for Metro Shipping was…
Navigating post-Brexit customs regulations, which exponentially increased the volume of documentation.
Consequently, the client had to allocate additional resources to complete customs formalities, resulting in a
longer Turnaround Time (TAT).
This delay had a cascading effect on the supply chain, impacting sales and increasing transportation costs.
Furthermore, the backlog caused congestion at ports, exacerbating costs and impeding the client’s ability
to meet Service-level Agreements (SLA). The client also needed to complete formalities quickly to safely
transport perishable goods within a short window. Notably, manual processes contributed to further delays due to
inadvertent errors.
As a co-creation partner…
WNS
Analytics, our AI, analytics, data and research practice, leveraged industry expertise and proprietary
AI / Machine Learning (ML) capabilities to co-create a solution tailored to the client’s customs clearance
needs
Powered by Analytics NxT, the platform-centric pillar of WNS
Analytics, we introduced our hyperautomation platform, WNS Malkom, as a comprehensive document digitization solution.
To further enhance the functionality of Malkom, we integrated SKENSE, our AI-led data extraction and contextualization platform. This
amalgamation of Malkom's highly intuitive user interface and data ingestion functionality with
SKENSE's document management and processing capabilities enabled us to provide the client with a
comprehensive digital solution.
SKENSE harnesses Generative AI capabilities, offering impressive
functionality and flexibility. It can be easily hosted on multiple cloud environments, including
AWS, Azure and GCP, as well as on-premises infrastructure.
Key aspects of the solution included:
- Real-time data ingestion facilitated by custom connectors / Application Programming
Interfaces (API)
- (Support for) Multiple formats, such as digital files, flat files and images
- Automated processing of complex and unstructured data formats
- Customizable business rules, AI / ML models and ontologies for accurate
contextualization
- Built-in workflow and visualization capabilities for seamless operations
- Self-service features empowering users with flexibility and control
- Feedback loop for gaining insights, addressing challenges and enabling continuous
improvements
- Auditable trail with search capabilities for historical data
- Target system integration to facilitate downstream processing
- Serverless deployment of ML models, ensuring high availability and automatic scaling
- Auto-model updates to minimize manual intervention through periodic re-training using
the Champion-Challenger model
- Auto quality checks on output, utilizing validation / business rules or comparison with
reference data; enabling straight-through processing if all fields are correct
- Integrated decision engines and analytical models, offering end-to-end process automation
In addition to its sophisticated cognitive data extraction and contextualization platform, WNS
provided Metro Shipping with various benefits, including
zero upfront cost, a pay-per-use model and contractually guaranteed performance.
WNS’ AI solution enabled Metro Shipping to…
Manage over 1500 import / export declarations and Transit Accompanying Documents (TAD) on a
weekly basis, catering to an average of 50-60 clients per week. In the process, we digitized
200 declarations per day while extracting an average of 40 fields per
declaration. This automated and scalable system helped the client handle sudden spikes in volume.
Embedding Malkom in the customs declaration process transformed the client’s administrative operations,
resulting in significant business outcomes. Key benefits included:
percent
improvement in TAT
percent
enhancement in data accuracy
percent
reduction in resources while handling a 25 percent
increase in volumes
The SKENSE-powered digital solution enabled the client to meet its imperatives of speed and
efficiency while navigating the complex post-Brexit customs clearance process using shipping automation.
About WNS Analytics:
WNS is a digital-led business transformation and services company with 60,513 professionals across 64 delivery centers worldwide, including facilities in 13 countries. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led transformational solutions with over 600 clients across various industries. WNS Analytics is the Data, Analytics and AI practice of WNS that enables business decision intelligence for clients by combining Artificial Intelligence (AI) and Human Intelligence (HI). We cater to 250+ global companies including Fortune 100 and Fortune Global 500 organizations. WNS Analytics is a robust practice of 6,500+ Domain, Data, Analytics and AI experts with proprietary AI-led assets and innovative technologies. We enable businesses to make transformative decisions backed by data-led intelligence, ensuring differentiated outcomes. WNS Analytics is an end-to-end Consulting-to-Implementation partner delivering business goals for clients with an integrated ecosystem of co-creation labs, strategic partnerships and outcomes-based engagement models.
To know more, visit https://www.wns.com/capabilities/analytics