Market research companies are evolving to offer more sophisticated services based on high-end analytics and emerging forms of measurement. They are investing in customized tools to cope with competitive pressures in delivering quality data, insights and recommendations.

As a leader in delivering offshore market research support services, WNS has the domain expertise and capabilities to deliver end-to-end solutions for research houses and corporates. We offer the complete depth and breadth of resources and experience to meet the industry’s needs across the market research operations value chain. We have a large team of highly-skilled professionals, analytics skills, and business process experience to enable market research firms to make more informed decisions and offer clients an enhanced portfolio of services.

WNS enabled the client to enhance delivery speed by intelligent streamlining of processes and smart communicat..
The client expanded its IT infrastructure support by building a centralized support team at WNS, which provide..
WNS’ offshore Center of Excellence (CoE) provided the client end-to-end market research support across geograp..

The WNS Advantage

Strategic focus and domain experience

Our decade and a half old market research service practice comprises an experienced team of over 600 full time employees delivering high-quality services in end-to-end market research operations. Our services include survey management, data acquisition, data processing, data visualization and reporting.

Scale and flexibility

We have the capacity to manage engagements of varying sizes and scope. We are nimble enough to meet the needs of our clients in a constantly changing environment. We have to our credit the success of building the largest dimensions-based scripting team in India, in less than a year.

Relationship approach and transformation

We have a proven track record of building a relationship with our clients as partners and then transforming the business with proactive efficiency and future-ready solutions.

Cost-effective solutions

We offer smart solutions at lesser costs as client needs evolve to align with market dynamics. We remain committed to high quality and excellence at any price point. Our solutions span B2B, B2C, healthcare, advertising & marketing, information technology, consumer packaged goods and research for banking & financial services firms.

"Analytical Prowess, Consultancy & Strategic Thinking of the WNS R&A team have immensely helped us sharpen our market insights function in the Developing & Emerging Markets. I Thank you again for being the passionate champions of emerging markets and for all your help with important analysis and strategy work "

Knowledge & Insights Head for Developing & Emerging Markets of a Global CPG Company

A ‘Leader’ in Global Outsourcing 100 List - 2015
We are one of the leaders in delivering offshore market research support services, providing end-to-end solutions to research houses and corporates. We have vast experience and exposure to industry-recognized tools for efficient delivery.
Research Design Support
  • Proposal research
    Study design
    Proposal compilation
    Questionnaire design support
Survey Management
  • Survey Management
    Script checking
    Telephone (CATI) and web surveys
    Hosting: invitations and data collection
    Survey environment management and support
    Field work management
Data Management and Processing
  • Data entry (paper / scanned questionnaires)
    Data capture / digitization
    Open end coding
    Data transcription (for qualitative DIs and GDs)
    Data validation and cleaning
    Tab plan / weighting plan
    Data processing
    Content analysis (for qualitative DIs and GDs)
    Database management
Reporting / Data Visualization
  • Storyboard creation
    Creation of new templates / graphs
    Posting and charting of tabulated market research data
    Modification of existing data / graphs
    Presentation and reports in PowerPoint / Word / PDF
    Automated / macro-driven charting / reporting
    Creation of charts / reports from hand-drawn fax
Market Research Analytics
  • Brand and consumer modeling
    Segmentation and profiling
    Market mix modeling
    Volume forecasting
    Trend analysis
    Price modeling [choice, brand price trade-off (BPTO)]
    RoI optimization and simulators
    Predictive modeling
    Social media analytics
Market Research Analytics
  • End-to-end market research project management
    Workflow process management
    Vendor management
    Research co-ordination
  • Market research process re-engineering
    Efficiency improvement
    Building smart operating procedures
    Project management guidance and best practices
    Resource optimization
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