Co-creating New Value for Life Sciences Companies

WNS partners with marquee life sciences companies, including 12 of the world’s top 20 brands, to co-create solutions powered by the trifecta – domain expertise, analytics and digital technology. We enable companies to find sustainable value in a landscape marked by diminishing Research and Development (R&D) returns, increasing costs, rising pricing pressures, growing regulatory demands and accelerated influence of the non-medical ecosystem.

We collaborate with global clients to drive faster commercial success with our comprehensive portfolio of research and analytics solutions, including cloud, and Artificial Intelligence (AI)- and Machine Learning (ML)-led products and platforms. We also leverage our innovative automation and analytics solutions to transform finance and procurement operations. The key outcomes we help achieve include commercial effectiveness, reduced costs, faster time-to-market, increased revenues and greater market access.

With the COVID-19 pandemic disrupting operations, and R&D efforts of pharma and medical devices companies, WNS has been working closely with the clients to drive business recovery and help them adapt to the new normal.

  

Case:
WNS delivered improved treatment regimens for lung & breast cancer through an advanced analytics-led approach
Case:
WNS implemented analytics to enable the client to obtain a 360º customer view and benchmark performance
Case:
WNS’ consulting & technology expertise helped the client enter the market with minimum lead time & investment


Services

Our comprehensive solutions for life sciences companies encompass research and analytics for commercial excellence, digital transformation, and Finance and Accounting (F&A) and procurement.

Research and Competitive Insights

WNS supports the research and brand teams of 30+ life sciences companies. Our comprehensive research capabilities help clients in assimilating information from various pharma data sources, driving a holistic picture and delivering teed-up insights.

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Commercial Assessment

We help global and country-level brand teams and business unit heads with demand forecasting of in-line products, potential assessment of a pipeline product, identification of licensing opportunities, and access and pricing.

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Commercial Strategy and Operations

We adopt a comprehensive and integrated approach towards commercial strategy and operations. We develop holistic solutions for our clients to drive efficiency in their commercial processes through an integrated tool kit augmented by our productized solutions and accelerators, best-in-class processes and Subject Matter Expert (SME)-led teams.

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Marketing Analytics

We partner with marketing teams of Fortune 500 life sciences clients to design, develop and manage platforms and services that help in successfully navigating the evolving marketing landscape and achieving significantly high returns on investment. We enable them to better understand the changing customer and patient needs through a robust analysis of their traditional and digital channels.

 

Business Intelligence and Visualization

We work with our clients to successfully scale their data analytics capabilities and establish best-in-class customer-focused functions while delivering agile yet comprehensive, effective yet efficient, and simple yet scalable data management and visualization solutions.

 

Digital Transformation

We support our clients in their ‘Digital Adoption & Transformation’ journey through systems thinking and domain expertise. Our data engineering capabilities, enabled through cloud and AI- / ML-based tool kits, provide the necessary speed and agility.

 

Finance and Accounting

Our F&A services leverage strategic processes, transformation frameworks, ecosystems of intelligent technologies and global delivery models to drive enhanced business outcomes. With over two decades of experience in collaborating with global Chief Financial Officers (CFOs) and marquee brands, we have the understanding and expertise to build robust, insights-driven and future-ready finance functions.

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Procurement

We transform procurement operations of life sciences companies to improve financial performance and process efficiency, enhance the strategic impact of procurement and create better value through integrated procurement ecosystems.

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"WNS has been a strong partner since 15+ years. Their flexibility, solution-oriented approach and strong values have further strengthened this vital partnership. WNS leadership has always provided due importance and care to enable impeccable support through thick and thin. This ensures that we continue to always receive great services in a dynamic environment. Thanks for being a great partner."
Brand Manager of a Top 10 Pharmaceutical Company
Stevie Awards: Business Technology Solution – Other (Bronze Stevie Winner) for strengthening the Data Analytics Center of Excellence (CoE) for a U.S.-based oncology drug manufacturer
"We are a very customer-focused company and WNS has always gone out of their way to meet and exceed our expectations as a client, even when we haven’t fully understood the needs ourselves."
Global Brand Manager of a Top 5 Pharmaceutical Company
A ‘Leader’ in NelsonHall’s NEAT Vendor Evaluation for Advanced Analytics BPS 2019

Products & Platforms

WNS Integrate Edge: Cloud-based Competitive Intelligence Platform


Platform of choice for 15+ global clients
5,000+ daily users

This market-leading platform combines the power of AI / ML and deep domain expertise to generate granular market insights. It has been enabling leading pharma companies to closely track competitor activities across R&D, regulatory compliance, and sales and marketing.

   

SocioSEER™: Proprietary Social Media Analytics Platform


This social analytics engine is the outcome of our close collaboration with brand managers of leading pharma companies. SocioSEER™ combines the power of advanced ML techniques and AI to create true 'brand equity index.’ It helps pharma companies answer vital questions such as:
  • Who are my Digital Opinion Leaders (DOLs)?
  • How do I manage Adverse Event (AE) reporting?
  • What are the different opinions about market access, pricing and efficacy?
  • What’s happening at the virtual conferences?

   

WNS Forecasto: Cloud-based Forecasting Platform


This is a customized online platform that significantly reduces turnaround time during stakeholder alignment and consensus building. WNS Forecasto packs in a range of customizable modules, including forecasting methods and standardized frameworks. It supports forecasting across the product life cycle – pre-launch, launch and in-line – and underpins key processes such as strategic plan, long-range forecasting and budgeting.


   

WNS Agilius: Business Intelligence Platform


WNS Agilius is an integrated and cloud-based data management and analytics platform that seamlessly combines deep domain knowledge, analytics and technology to drive actionable business intelligence.


   

   

   

The WNS Advantage

Domain Expertise

WNS brings more than 15 years of experience and has 2500+ skilled resources comprising medical doctors, nurses, pharma post graduates, programmers, data scientists, data modelers, business analysts, user experience designers and visualization tool specialists. We have executed multi-country projects for multiple therapy areas, especially where market insights are inadequate.

WNS has invested in a pharma-specific domain university to strengthen domain and technology understanding among its employees. We provide a high degree of scalability to quickly deploy teams as exclusive service delivery units and enable rapid expansion.

 

Analytics

Our life sciences offerings are created on the back of advanced analytics led by AI, ML, productized solutions and domain-led analytics. These capabilities are backed by our robust CoE approach, big data practice, outcome-based engagement model and next-gen products and frameworks. We leverage our Analytics Innovation Center and Data Sciences Group comprising data scientists, researchers and domain experts to create cutting-edge analytics products and capabilities.

 

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