Tracking and analyzing a customer’s digital journey can help in understanding customer behavior, expectations, experience and sentiments. This information is key to organizations in engaging and building value for their customers. Further, a combination of offline and online data offers companies a more robust understanding of their customers and, in turn, get the best value for their customer acquisition efforts.

WNS’ dedicated teams for web and social media analytics have strong experience in the digital analytics domain for multiple platforms and devices. We enable our clients to create a robust tracking strategy and implement tagging to track the visitor’s journey and develop advanced analytical models for personalization and real-time targeting. We also partner with clients in designing and developing digital strategies across channels.

WNS developed a solution to assess online visitor behavior and the effectiveness of the website. WNS’ insights..
WNS’ social media analytics helped understand consumer sentiment about the client’s products and services. Thi..
After analyzing the website’s characteristics and the online visitor behavior, WNS suggested improvements to t..
"We chose WNS because of their deep understanding of the travel industry, strong customer care capabilities, insightful customer analytics, and their global delivery footprint. "
Steve Sickle

Senior Vice President for Distribution and Relationship Marketing at IHG

A ‘Major Player’ in the IDC MarketScape: Worldwide Business Analytics BPO Services Report 2014
Website Reporting
  • Traffic analysis
    Tagging design and implementation
    Capturing metrics like visitor profiles, unique visitors, return visitor, visits/sessions details, product search, visit per session, page view, bounce rate
Website Analysis
  • Intent identification for ‘authenticated’ and ‘unauthenticated’ visitors
    Path and conversion analysis
    A/B multivariate test
    Pattern recognition by analyzing raw web log data of visitors / customers
    Persona creation based on segmentation
    Campaign effectiveness, personalization and real-time targeting
Website Optimization
  • Site re-design recommendations
    Landing page design and optimization
    Filtered class pages
    Optimizing internal search functionalities
Creating SEO / SEM Strategies
  • Site SEO audit, including competitor analysis, on page optimization, keyword effectiveness
    Identifying high volume keyword of the industry
    Tracking and reporting on SEO parameters
    Localized search optimization
    SERP authority
    AdWord recognition
    Bidding value optimization
    SEM strategizing
Social Media Analytics
  • Measuring and reporting market sentiments with the help of tools like Radian 6 and Sysomos
    Identifying influencers
    Managing customer sentiment
    Competitive benchmarking for forms of social media
    Identifying intent and deliver actionable insights

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