Tracking and analyzing a customer’s digital journey can help in understanding customer behavior, expectations, experience and sentiments. This information is key to organizations in engaging and building value for their customers. Further, a combination of offline and online data offers companies a more robust understanding of their customers and, in turn, get the best value for their customer acquisition efforts.
WNS’ dedicated teams for web and social media analytics have strong experience in the digital analytics domain for multiple platforms and devices. We enable our clients to create a robust tracking strategy and implement tagging to track the visitor’s journey and develop advanced analytical models for personalization and real-time targeting. We also partner with clients in designing and developing digital strategies across channels.