Enterprises in the travel and hospitality sector have unprecedented digital opportunities today. Fueled by pandemic-related disruptions, advancements in Artificial Intelligence (AI) and robotic process automation are propelling businesses to new heights. With an increasingly competitive marketplace, soaring consumer expectations and talent scarcity, it is vital for companies to capitalize on the advantages offered by intelligent automation.
A digital infrastructure offers speed, accuracy and personalization, which are fast becoming indispensable in meeting customer demands. Furthermore, automation can efficiently handle large volumes, repetitive tasks (think inquiry e-mails, invoices, reminders, alerts, etc.) and data analysis, freeing up valuable time for employees to focus on more strategic endeavors.
Given the travel and hospitality industry’s constant battle against the vagaries of nature and economy, automated systems can be pivotal in handling volume surges and facilitating the booking process, inventory management and changes to rooming, transfers and flight lists. They can go further: at the touch of a keyboard, enterprise software can offer an overview of a customer’s preferred products / offerings, special deals and unassigned reservations to notify employees of their status for real-time service and better resolutions. Such systems also help prevent overbooking and create alerts for inventory management.
As AI expands its boundaries, tech-forward companies are exploring its potential to enhance their business in every manner possible. With a smartphone in every customer’s pocket, there is no limit to re-imagining experiences. For instance, an AI-led ‘travel buddy’ can make the day-of-travel memorable for customers by sharing details of sudden changes and disruptions.
The article, Propelling Travel and Hospitality Forward with a Hybrid workforce, discusses these critical aspects at length. It provides an expert view on how a hybrid human-digital workforce can power transformation at travel and hospitality firms. Read here
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Travel and Leisure
10 October 2022
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