Market saturation, product commoditization, rising costs and the sheer explosion in the number of customer channels, coupled with increasing power brands from mega retailers, are forcing the Consumer Packaged Goods (CPG) companies to relook at their business models. Global expansion is imperative to survival and growth for these companies, but makes the supply chain increasingly complex and prone to disruption. Growing price sensitivity and demand for a consistent personal brand experience across all channels is changing the focus of marketing strategies in these companies.

WNS’ end-to-end Business Process Management (BPM) services leverage industry best practices and latest technologies like robotic process automation, digital, Cloud and predictive analytics in delivering future-ready solutions to CPG companies. Many globally leading consumer brands partner with WNS for outperforming competition with smart, agile and flexible solutions.

WNS’ solutions helped deliver superior customer experience through an improved CSAT, reducing call volumes by ..
WNS’ F&A solutions help reduce manual payments by 50% and increase timely payments to 84%
The client leveraged WNS’ analytics-embedded solutions to sharpen decisions, identifies opportunities to impro..

Featured Testimonials

Motivating Message by Avon's Robert Smith
"Truly humbled by the motivating message shared by Avon's Robert Smith. Our focus on offering topnotch customer service continues to be our guiding force."
- Robert Smith, Head of Contact Centres for Western Europe, Avon

The WNS Advantage

Domain expertise

We leverage years of industry and category experience having worked with more than 100 leading consumer brands from Fortune 500 companies. MBAs, statisticians, doctorates and other specialists work towards delivering impactful business outcomes.

Flexible commercial models

Our outcome-based / non FTE and transaction-based commercial and delivery models enable us to invest in end-user driven customer innovation processes and technology improvements. With our offshore, nearshore, onshore delivery formats, our clients get an optimized blend of right price and service.

Analytics to drive actionable insights

Our analytics solutions help clients generate actionable insights and create new revenue streams.

" Since 2004, WNS has been working as a valuable strategic partner for Coca-Cola. They’ve invested time and resources to truly understand our business model. WNS service model offers a good balance between on-site senior consultants and an agile off-shore team. They provide us with an on tap set of resources capable of tackling many of our diverse needs in the Knowledge, Insights and Analytics spaces. Their expertise and dedication makes a true difference for our team."
Carlos Jose Fonseca

Vice President, Global Knowledge & Insights, The Coca Cola Company

A ‘Major Player’ in the IDC MarketScape: Worldwide Business Analytics BPO Services Report 2014
WNS Analytics Decision Engine (WADE)SM WADESM is an award-winning solution that leverages virtualization to harmonize disparate silos of transactional data to drive strategic business intelligence.DEEP DIVE
Digital Customer Engagement SolutionThe Digital Customer Engagement Solution is a customizable analytics-led sophisticated widget to engage visitors in real time across channels, make recommendations based on visitors’ online actions and/or connect the visitor to customer services through live chat, e-mail or call.DEEP DIVE
WNS Service and Sales Center of Excellence (CoE) The CoE is an analytics-led offering that integrates multiple sales channels including phone, e-mail, social media and chat along with customized recruitment, governance and training models.
Live Chat Support WNS delivers custom live chat programs with embedded analytics to deliver better service and provide quicker turnaround time. Live Chat positively impacts purchase decisions utilizing a lead-to-buy approach.
Social Media IntegrationWNS enables clients to develop social sales and service strategies and frameworks. Our social media tools offer a strong analytical package, multi-lingual capabilities with a single user interface to manage multiple social accounts and provide complete flexibility for customization.
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