Market saturation, product commoditization, rising costs and the sheer explosion in the number of customer channels, coupled with increasing power brands from mega retailers, are forcing the Consumer Packaged Goods (CPG) companies to relook at their business models. Global expansion is imperative to survival and growth for these companies, but makes the supply chain increasingly complex and prone to disruption. Growing price sensitivity and demand for a consistent personal brand experience across all channels is changing the focus of marketing strategies in these companies.
WNS’ end-to-end Business Process Management (BPM) services leverage industry best practices and latest technologies like robotic process automation, digital, Cloud and predictive analytics in delivering future-ready solutions to CPG companies. Many globally leading consumer brands partner with WNS for outperforming competition with smart, agile and flexible solutions.