Customer Experience (CX) Services

Co-creating Smarter Customer Journeys
AI Powered. Human Led. Future Ready.

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Customer experience is no longer just a service function; it’s the engine of growth and loyalty. At WNS, we help enterprises turn every interaction into strategic advantage.

With WNS EXPIRIUS, our consulting-led, omni-channel CX framework, we combine deep domain expertise with Gen AI, Agentic AI and human empathy to design experiences that drive retention, elevate NPS, reduce cost-to-serve and deliver measurable ROI.

The result is CX that’s not only intelligent but also shaped by industry realities, enabling enterprises to outsmart the future of customer expectations.

What We Do

We partner with you to design seamless, customer-centric experiences across channels, turning insights into actionable solutions that delight your customers.

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Engage Customers with Intelligent Digital Dialog

AI-powered chat, virtual agents and context-aware conversations, tuned to domain-specific lexicons and behaviors.

Deliver Seamless Omni-channel Journeys

Deliver Seamless
Omni-channel Journeys

Integrated support across voice, messaging, social and apps, bridging silos and minimizing friction across channels.

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Assure Quality & Compliance at Scale

AI-assisted quality monitoring, sentiment analytics and compliance assurance, customizing control thresholds for industry norms and risk profiles.

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Turn Data into Real-time Personalization

Analytics-led insights to predict churn, personalize journeys and link moments to business impact.

 
 

What Sets Us Apart

Our edge lies in the fusion of deep domain expertise, AI and human ingenuity, delivering solutions that are both scalable and personalized. We don’t just execute; we innovate, continuously iterating to stay ahead of evolving expectations and deliver enduring value.

Consulting-led, domain-powered, digitally designed, omni-channel and AI-enabled.

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Design thinking-led consultative approach to help companies
re-design end-to-end customer journeys.

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Best-in-class maturity model-based COEs for sales, assisted digital channels, fulfillment and collections.

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Immersive AI-powered simulations that prepare agents with real-world scenarios, driving faster readiness, empathy and quality.

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Agile workforce model leveraging global expertise, domain specialists and gig talent to scale operations with flexibility and cost-efficiency.

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Innovative commercial models with a skin-in-the-game approach.

Real Stories, Real Impact

British Gas & WNS: 15 Years of Innovation and Excellence


Jess Johnson, Head of Operational Excellence at British Gas, shares how WNS’ expertise in energy utilities and innovation helped drive high service levels, improve NPS and ensure continuity even through turbulence.

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British Gas Video

Co-creating a Smarter Airline CX Model with Scalable, AI-led Chat Support


WNS collaborated with a leading US airline to re-imagine its digital support function through a scalable, award-winning solution that harmonized AI with human ingenuity, driving higher productivity, improved quality and enhanced customer satisfaction across global operations.

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Co-creating a Smarter Airline CX Model

Co-creating a Unified Customer 360 Platform to Drive Faster, Smarter Banking Engagement


WNS collaborated with a leading banking and financial services company to develop a real-time Customer 360 platform, integrating identity, risk, loyalty and transaction data across touchpoints.

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Co-creating a Unified Customer 360 Platform

Co-creating Smarter Utility CX with an AI-powered Training Simulator


A leading utility provider collaborated with WNS to navigate significant customer service challenges, leveraging our expertise in digital workforce management and AI-driven solutions.

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 Co-creating Smarter Utility CX

Gen AI-led Personalization Powers Smarter Retail CX, with 4X Uplift in Engagement


WNS transformed the customer outreach strategy of a large retail chain by harnessing advanced data analytics and a tailored hybrid recommender system.

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 Gen AI-led Personalization Powers Smarter Retail CX
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Ready to co-create smarter CX?

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