Outcome-based Analytics

Fluctuating industry dynamics, economic slowdown, competitive market dynamics, and a stringent regulatory environment are influencing customer payment behavior. This change in customer behavior is negatively impacting businesses in the form of late payments, inconsistent cash flow, higher Day Sales Outstanding (DSO) and write-offs. A cost efficient credit and collections strategy, coupled with effective controls, can enable organizations to manage portfolio risk with predictive analytics.

Acquiring a new customer is always more expensive than retaining an existing one. Organizations realize this simple fact, and are beginning to lay equal emphasis on retaining their existing customers and increase their lifetime value. Analytics can help.

A multi-channel environment and dramatic changes in consumer expectations have made it imperative for organizations to rethink their marketing strategies. Targeting the right consumer with the right product at the right time is easier said than done. Here’s how campaign management analytics can help.

WNS’ Direct Channel Shift is an outcome-based solution that enables hotels to cost-effectively chart out and execute their direct channel shift strategy. It leverages our domain-focused intellectual property, deep market understanding, and technology and analytics prowess to boost revenues and margins.