Creating increased value for customers is, today, a business imperative, as is the need to contain costs, and adopt new technologies to meet consumer expectations. Here’s where Business Process Management (BPM) players can step in to develop customized analytics solutions that deliver targeted business outcomes. These outcomes can be varied – optimized marketing efforts, increased cash flow, accurate prediction of customer behavior and improved customer engagement, among others.

WNS is a leader in providing outcome-based analytics solutions. We understand that every customer has a unique business problem, and a one-solution-fits-all approach doesn’t work. WNS’ outcome-based analytics solutions are customized to address industry-specific business challenges and drive outperformance for our clients.

WNS’ response model targeted the client’s mortgage customers with special offers, which helped arrest attritio..
WNS’ focused debt management strategies and processes for specific customer segments helped improve recovery r..
WNS’ predictive model accurately forecasted the probability of campaign success across different customer segm..
" Analytical Prowess, Consultancy & Strategic Thinking of the WNS R&A team have immensely helped us sharpen our market insights function in the Developing & Emerging Markets. I Thank you again for being the passionate champions of emerging markets and for all your help with important analysis and strategy work "
- Knowledge & Insights Head for Developing & Emerging Markets of a Global CPG Company
A 'Leader' in NelsonHall Marketing BPS NEAT Rankings for the Overall segment and for Marketing BPS Analytics 2015

Collection Analytics

Fluctuating industry dynamics, economic slowdown, competitive market dynamics, and a stringent regulatory environment are influencing customer payment behavior. This change in customer behavior is negatively impacting businesses in the form of late payments, inconsistent cash flow, higher Day Sales Outstanding (DSO) and write-offs. A cost efficient credit and collections strategy, coupled with effective controls, can enable organizations to manage portfolio risk with predictive analytics.

Retention Analytics

Acquiring a new customer is always more expensive than retaining an existing one. Organizations realize this simple fact, and are beginning to lay equal emphasis on retaining their existing customers and increase their lifetime value. Analytics can help.

Campaign Management Analytics

A multi-channel environment and dramatic changes in consumer expectations have made it imperative for organizations to rethink their marketing strategies. Targeting the right consumer with the right product at the right time is easier said than done. Here’s how campaign management analytics can help.

WNS Direct Channel Shift Solution

WNS’ Direct Channel Shift is an outcome-based solution that enables hotels to cost-effectively chart out and execute their direct channel shift strategy. It leverages our domain-focused intellectual property, deep market understanding, and technology and analytics prowess to boost revenues and margins.

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