Technology innovations and constantly evolving consumer behavior are opening growth opportunities for consulting and professional services (CPS) companies such as marketing services providers, executive search firms, legal and real estate companies, and information services providers. Companies in the CPS domain need to develop scalable and flexible delivery mechanisms to tap into these growth opportunities.

WNS is a leading service provider of wide-ranging marketing enablement solutions such as end-to-end campaign management, CRM analytics, marketing effectiveness analytics, and brand analytics. Our analytics services enables CPS companies to develop a better understanding of their customers and provide insight-based business decision support.

WNS conducted a media impact analysis of the company’s brand using SAS tools and regression techniques to deri..
WNS worked with the client to create more than 20 statistical models across various industries in record time.
WNS implemented end-to-end automation of campaign processes, which led to higher productivity and saved 1500 a..

The WNS Advantage

WNS is one of the leading providers of analytics services to the CPS industry. Our services are based on a customer centric approach and deep domain expertise. Our global delivery network and strong focus on operational excellence, combined with innovative analytics solutions, ensure that our clients can accelerate on the road to outperformance.


  • More than 12 years of consulting and professional services experience
  • Over 500 analysts supporting more than 10 major clients
  • End-to-end campaign and loyalty management solutions
  • Extensive experience in setting up virtual captives with multiple Centers of Excellence (COE)
"PI has been working with WNS for 12 months and in that time they have demonstrated an unwavering desire and capability to deliver. In the early stages when faced with normal set up wrinkles, WNS showed diligence, significant levels of knowledge and very importantly, integrity. WNS were recommended to PI, I would wholeheartedly recommend them myself. "
- Greg Simidian

CEO, Perfect Information

A ‘Major Player’ in the IDC MarketScape: Worldwide Business Analytics BPO Services Report 2014
Campaign Management
  • Campaign design support and development
    • Campaign execution, automation and standardization
    • Key metrics monitoring
  • Campaign targeting
    • ROI, uplift, redemption analysis
    • Response / conversion tracking
    • New offering launch strategy support
  • Data management and insights
    • POS data extraction and insights
    • Online data integration
    • Data enrichment and cleansing services
    • 24x7 ETL production and error handling support
Analytics Support
  • CRM and shopper analytics
    • Market sizing and segmentation
    • Cross-sell, POS and in-store analytics
    • Customer LTV analysis
  • Marketing effectiveness analytics
    • Optimal channel identification
    • Ad-stock analysis
    • ROI and investment decisions
  • Brand and product analytics
    • Awareness / favorability / loyalty index
    • Brand equity / perception drivers
    • Concept / product design, test and launch
    • Price optimization / sensitivity analysis

In addition to the above mentioned services, we also provide data services, digital analytics, social media analytics services to CPS clients

Follow us on:
Stay Updated