Staying differentiated in a crowded marketplace is all about harnessing torrents of data and culling out actionable insights to make informed decisions. But investments in technology and infrastructure are not enough to meet this objective. Chief Analytics Officers and Chief Information Officers acknowledge the fact that most organizations lack the skills and resources to pursue analytical initiatives. The other aspect that most businesses struggle with is translating business issues into data-based analytical problems. The answer lies in choosing the right partner who can straddle the gamut of hardware, database, design, analytics and modeling.

WNS’ advanced analytics and consulting solutions enable clients to successfully travel the analytical journey. Our custom engagements help develop, design and implement your analytics projects quickly with best-in-class services, training and best practices that ensure seamless implementation and fulfillment of your business goals.



WNS successfully applied the results from a lead test market to the target market, ensuring quicker time-to-ma..
Using Structural Equation Modeling, WNS developed brand scorecards, which helped identify potential whitespace..

The WNS Advantage

  • Close to 15 years of core analytics experience with 2200+ professionals and numerous domain experts spread across 10 delivery centers
  • A trusted service partner to over 100 of the world’s leading insurers, healthcare providers,  manufacturers, marketing service providers, information service providers, consulting firms, retailers, hotels, banks, airlines, and many more
  • Analytics Capability Group adds deep domain expertise in the art and science of interpreting data, using cutting-edge analytical techniques and tools
  • Analytics Incubation Center makes incubation and resolution of business problems easier
  • Domain and technical training through Mastermind training framework develops and sharpens analytical talent
" Analytical Prowess, Consultancy & Strategic Thinking of the WNS R&A team have immensely helped us sharpen our market insights function in the Developing & Emerging Markets. I Thank you again for being the passionate champions of emerging markets and for all your help with important analysis and strategy work."
Knowledge & Insights Head for Developing & Emerging Markets of a Global CPG Company
A ‘High Performer’ in HfS Research’s Blueprint Report 2015 for Enterprise Analytics Services
Analytical Maturity Assessment
  • Data and technology readiness
  • Tool selection
  • Deployment and integration of decision systems
  • Adequacy of people, processes, prioritization, and governance
  • Comparison with industry benchmarks
Diagnostics and Due Diligence
  • Suitability analysis
  • Partnership roadmap
  • Transition plan
  • Creation of a business case
Proofs of Concepts and Prototyping

It is important to bring the data integration and analytics strategy to life with a custom-built prototype tailored to the client’s requirements, using the client’s data. Our capabilities help businesses build prototypes and analytics to envisage the impact in a large scale deployment.

Solving Business Problems through Data and Analytics

Our deep analytics and data management expertise enable us to consult with clients and solve their tactical and strategic business challenges.

Embedded Analytics

We seed analytics into our client’s business processes to help analyze results and improve them continually.

Deployment Assurance Program

Our experts collaborate with clients to deploy analytical projects based on best practices and eliminate possibilities of false starts.

Health Checks

We periodically review our clients’ analytics strategies and their deployment.

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