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Logistics Digitization is Broken. Here’s Where AI Works | TPM 2026 Insights

May 06, 2026

Speaker/s

A WNS Perspective

Key Points

Global trade runs on shipping and logistics, but the industry still operates on fragmented workflows, manual documentation and limited visibility.

At TPM 2026, Jaison Augustine, Head of Shipping and Logistics at WNS, in conversation with Ariane Herrera, Senior Associate Editor of Special Projects at the Journal of Commerce, breaks down why digitization in logistics remains challenging, and where AI is beginning to make a real impact.

What Insights You’ll Get in This Video:

  • Why logistics is one of the most complex industries to digitize
  • The three operational bottlenecks holding back performance: Documentation, billing and operational visibility
  • Where AI is delivering real value, and where it’s still overhyped
  • Why scaling AI, not piloting it, will define the next phase of transformation

Why This Matters

Shipping is a multi-party, exception-driven ecosystem where no two shipments are alike. That makes standardization difficult, and end-to-end automation even harder.

The result? Persistent friction across operations, rising costs and limited visibility.

Where the Real Challenges Lie

Jaison highlights three areas where most organizations continue to struggle:

  • Document-heavy workflows slowing down movement across jurisdictions
  • Billing and order-to-cash friction leading to delays and disputes
  • Limited visibility into where shipments are stuck, and what to do about it

AI in Logistics: Value vs Hype

AI is gaining traction across logistics, but the reality is mixed.

  • Clear value is emerging in document processing, invoice validation and tracking.
  • However, many organizations are still moving from pilots to real-world scale.

FAQs

1. Why is logistics digitization so difficult?

Logistics digitization is difficult because shipping involves multiple stakeholders, regulatory complexity, and highly variable, exception-driven workflows that are hard to standardize.

2. What are the biggest logistics digitization challenges today?

The biggest challenges are documentation inefficiencies, billing inaccuracies, and a lack of real-time visibility, each of which directly impacts costs, delays, and customer experience.

3. Where does AI deliver the most value in the logistics industry?

AI delivers the most value in document processing, invoice validation, and shipment visibility, reducing manual effort and improving decision-making.

4. What are the most practical AI use cases in shipping?

The most practical AI use cases in shipping include document automation, billing accuracy, predictive tracking, and exception management.