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May 06, 2026
Speaker/s
A WNS Perspective
Global trade runs on shipping and logistics, but the industry still operates on fragmented workflows, manual documentation and limited visibility.
At TPM 2026, Jaison Augustine, Head of Shipping and Logistics at WNS, in conversation with Ariane Herrera, Senior Associate Editor of Special Projects at the Journal of Commerce, breaks down why digitization in logistics remains challenging, and where AI is beginning to make a real impact.
Shipping is a multi-party, exception-driven ecosystem where no two shipments are alike. That makes standardization difficult, and end-to-end automation even harder.
The result? Persistent friction across operations, rising costs and limited visibility.
Jaison highlights three areas where most organizations continue to struggle:
AI is gaining traction across logistics, but the reality is mixed.
Logistics digitization is difficult because shipping involves multiple stakeholders, regulatory complexity, and highly variable, exception-driven workflows that are hard to standardize.
The biggest challenges are documentation inefficiencies, billing inaccuracies, and a lack of real-time visibility, each of which directly impacts costs, delays, and customer experience.
AI delivers the most value in document processing, invoice validation, and shipment visibility, reducing manual effort and improving decision-making.
The most practical AI use cases in shipping include document automation, billing accuracy, predictive tracking, and exception management.
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