WNS Analytics Recognized as a ‘Leader’ in Generative AI Services by ISG for the Second Consecutive Year

Read | Oct 17, 2025

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ISG Provider Lens Quadrant Report

Key Points

ISG has recognized WNS Analytics as a ‘Leader’ in its 2025 Provider Lens™ for Generative AI (Gen AI) Services across the quadrants of Strategy and Consulting Services – Specialists and Development and Deployment Services – Specialists. This recognition, following the leadership position in 2024, highlights WNS Analytics’ position as a trusted Gen AI partner with deep capabilities across strategy formulation, data engineering, data science, AI, Gen AI and enterprise-scale deployment.

As enterprises transition from experimentation to scaled Gen AI adoption, success hinges on a foundation of strategic foresight and end-to-end data-to-AI and Gen AI expertise, including Agentic AI. WNS Analytics enables this journey through proprietary frameworks, best practices, reusable plug-and-play components built on microservices-based architecture, technology partnerships and a balanced AI+HI (human ingenuity) approach that ensures both innovation and governance.

WNS Analytics engages early in the AI lifecycle with a structured Gen AI strategy and readiness assessments using frameworks such as GAIN for Agentic AI maturity and EDGE for Gen AI use case prioritization. Through its AI Lab, WNS facilitates rapid prototyping of Gen AI and Agentic AI use cases in controlled environments, aligning experimentation with enterprise goals and operational feasibility.

Simultaneously, WNS Analytics’ robust data engineering, data science, advanced analytics and AI capabilities — enhanced by the acquisition of Kipi.ai and its Snowflake-based architecture — enable efficient deployment of Gen AI, improving scalability and performance. Its frameworks for benchmarking and orchestrating multiple LLMs across diverse cloud platforms enable model selection based on cost, accuracy and performance. The adaptable architecture supports cloud-agnostic and platform-specific deployments, ensuring flexibility and optimization across environments.

Arjun Das V, Assistant Manager & Lead Research Specialist at ISG, shares his thoughts on WNS’ leadership position across the two global quadrants:

Strategy and Consulting Services – Specialists: “WNS Analytics accelerates GenAI adoption through structured strategy and readiness assessments, enabling enterprises to innovate and achieve measurable business outcomes.”
Development and Deployment Services – Specialists: “WNS Analytics delivers enterprise-ready GenAI solutions through robust data engineering and a human-in-the-loop (HITL) approach, ensuring accuracy, scalability and business alignment.”