ALM Media, LLC
British Gas
Mosaic Insurance
Oxford Nanopore Technologies
WS Audiology (WSA)
Kiwi.com
Flight Centre
Healius Pathology
Varo Bank
Yorkshire Building Society Group (YBS)
Sharang Patil, Director of Group Finance Excellence
United Airlines
GFG Alliance
Energy Australia
Delaware North
Moneycorp
Prodigy Finance
M&T Bank
Minerals Technologies Inc. (MTI)
Church's Chicken
A leading global hotel chain wanted to measure the effectiveness of a highly targeted multi-channel marketing campaign to increase revenues from its loyalty program
WNS built an analytical dashboard with customized logistic regression models to provide multiple metrics across several key areas, assess campaign effectiveness, analyze for deep insights, quantify incremental revenue generated and compute the return on marketing investment
The solution’s insightful reports and dashboards enabled the hotel chain to make several crucial decisions for the success of future marketing campaigns
A top global multi-brand hotel chain.
The hotel chain had launched a multi-channel marketing campaign targeting loyalty program members and non-members to improve its revenue. The client's business need was to measure the effectiveness of its highly targeted marketing campaign.
WNS built an analytical dashboard to assess the campaign effectiveness through multiple metrics across several key areas such as:
Member segments
Hotel locations
Campaign offers
Destination brands
Communication channels
Booking channels
WNS developed and deployed a customized logistic regression model to quantify the return on marketing investment and the incremental revenue generated thereof.
WNS' insightful reports and analytical dashboards enabled the hotel chain to make several crucial decisions for future marketing campaigns, which included:
Identifying the need for additional marketing initiatives, over and above the primary campaign
Forecasting incentive costs
Identifying the most profitable target markets and guest segments
Developing differentiated and targeted marketing campaigns, including promotional offers and incentives
Travel and Leisure
31 August 2016
28 March 2016