In today’s environment of elevated claims volatility, regulatory tightening and macroeconomic uncertainty, the insurance sector finds itself at an inflection point. Traditional approaches to capital planning are no longer sufficient. For CFOs, especially those navigating complex regulatory and competitive environments across Life & Annuities (L&A), Property & Casualty (P&C), London market and other segments, capital allocation has become a strategic tool for value creation.
A recent Gartner report suggests that flexible capital allocation is key to achieving growth across the investment portfolio, yet only 38 percent of companies re-allocate capital dynamically in response to changing business conditions.1 According to an EY survey, over half of global CFOs say their capital allocation strategy needs to be completely overhauled, and nearly two-thirds were unable to fund all planned projects.2 This funding gap becomes even more critical as insurers face rising costs, digital transformation pressures and tighter margins.
This article offers CFO-led strategies for optimizing capital allocation through compliance, data, transformation, operations and strategic governance.
The Capital Allocation Imperative in Insurance
In the capital-intensive insurance industry, CFOs have long walked a tightrope with regard to fund allocation. Focusing on capital adequacy is crucial to ensure firms can meet policyholder obligations and deal with losses during adverse events. Regulations – such as Solvency II in Europe, Risk-Based Capital (RBC) in the US and the global Insurance Capital Standard (ICS) – also require insurers hold sufficient capital to comply with these mandates.
However, meeting solvency needs and complying with profitability reporting standards under IFRS-17 are just pieces of the larger capital allocation puzzle. The requirements and approaches to capital adequacy vary significantly across markets and insurance segments, shaped by regulatory frameworks, evolving risk profiles and market dynamics. Therefore, a one-size-fits-all capital strategy no longer suffices.
To navigate this complexity, CFOs must evolve into capital orchestrators, driving dynamic capital ecosystems where insurers, re-insurers, investors and platforms co-create value. They must find opportunities for optimization in servicing legacy portfolios and invest in new digital capabilities. There is also a need to re-balance portfolios based on more complex risk profiles due to climate or cyber threats, Environment, Social and Governance (ESG) alignment and innovation potential.
CFOs as Capital Strategists
Capital allocation in insurance is no longer a periodic budgeting task – it is a dynamic lever of transformation. By embedding a strategic framework that integrates compliance insight, data intelligence, operational discipline and technological acceleration, CFOs can architect future-proof, capital-efficient organizations.
The insurance sector is complex by design, but for CFOs willing to embrace this challenge, the opportunity to lead with precision capital strategy has never been greater.
4 Strategic Levers to Re-engineer Capital Allocation
Our experience shows key CFO-led capital allocation strategies that enable balancing immediate priorities with growth imperatives.
1. Compliance-led Capital Efficiency
This is a powerful lever to fine-tune capital reserves and unlock funds for re-investment while staying aligned with evolving regulatory frameworks. The EU’s Solvency II framework, for instance, introduces two capital thresholds – the Solvency Capital Requirement (SCR) and the Minimum Capital Requirement (MCR) to ensure timely intervention by supervisory authorities and support reinsurance as a risk mitigation instrument. By adopting internal models along with scenario-based assessments, insurers can better capture their risk exposure and ensure accurate capital allocations.
Take the example of a multinational insurance and asset management company that adopted an internal model under Solvency II. The result was an accurate reflection of its risk profile and over GBP 1.2 Bn freed for re-investment. Besides, insurers are using smart matching of assets and liabilities to balance risk, ensure liquidity and minimize capital buffers.3
Another focus area is the alignment of reporting systems with IFRS-17 to assess profitability and avoid over-capitalization. Leading firms are embedding IFRS-17-compliant models to distinguish between Contractual Service Margin (CSM) and loss components, enhancing transparency and reducing excessive capital holdbacks.
Additionally, structured re-insurance mechanisms, such as quota share and stop-loss arrangements, continue to allow insurers to cede a fixed percentage of premiums and losses to a reinsurer, smoothing the volatility in earnings and freeing up capital. A global insurance company implemented quota share re-insurance for its French P&C business, leading to a capital release of €1 Bn.4
2. Data-led Allocation
How insurers deploy capital is transforming, from static budget planning to agile, intelligence-driven strategies that prioritize risk-adjusted returns. Artificial Intelligence (AI) and Machine Learning (ML) powered pricing models enable data-driven pricing based on real-time factors such as market conditions, customer behavior and capital costs.
An Illinois-headquartered insurance company, for instance, integrated ML into its pricing and claims models, resulting in a 3.5-point improvement in its combined ratio and more efficient capital allocation to higher-margin segments.5
With Generative AI (Gen AI), CFOs now have access to synthetic data to improve demand forecasting, extend dataset diversity and rapidly adapt to market shifts. A joint MIT and BCG Henderson Institute survey showed the impact of deploying AI for pricing transformation. It found that companies with over USD 10 Bn in annual revenue that implemented AI-driven pricing transformations saw more than USD 100 Mn in revenue improvement – 70 percent more than their peers.6
Moreover, dynamic portfolio steering is empowering insurers to channel capital into the most productive areas of the business. A leading Swiss insurance company’s Group Risk Appetite Framework, for example, enables the company to continuously assess return-on-capital across business lines and reallocate capital accordingly, driving a five percent uplift in Return on Equity (ROE) over three years.7
Meanwhile, advanced actuarial models and AI-driven analytics are revolutionizing reserve optimization. Predictive analytics provides insurers with unprecedented foresight – enabling more precise claims reserving, reducing redundancies and unlocking capital for strategic use. A leading provider of specialty lines insurance and re-insurance, for example, released USD 200 Mn in excess reserves using predictive analytics to refine its reserve strategy.8
3. Transformation-led Re-allocation
This focuses on freeing up capital through digitization, automation and modernization, turning operational efficiencies into strategic financial gains. AI-powered underwriting uses ML to analyze vast datasets, improving risk assessment and accelerating decision-making. Unlike traditional underwriting, AI can ingest sources like e-mails, claims history and even social media to uncover patterns invisible to human analysts. Besides more precise, personalized risk profiles, it enables insurers to tailor policies while improving loss ratios and reducing capital strain. AI-enabled underwriting can reduce processing time by up to 70 percent while cutting operational costs by 40 percent.9
Legacy system modernization is another high-impact lever. Outdated platforms cost organizations USD 2.41 Tn a year.10 Besides, vulnerabilities in legacy systems contribute to rising risks, with the average cost of a data breach now reaching USD 4.9 Mn.11 Hence, the decision to modernize is one of strategic necessity.
A financial services company serving markets across the globe offers a compelling example: By outsourcing the administration of closed books and monetizing in-force blocks, the firm improved return on equity and freed up capital for next-generation product innovation.12
Ultimately, transformation-led reallocation allows insurers to re-direct trapped or underutilized capital into high-impact areas, fueling innovation and positioning their organization for sustained growth and success in an increasingly digital world.
4. Operations-led Efficiency
These initiatives are re-shaping core insurance functions, driving agility across the enterprise and delivering measurable financial impact. Zero-based budgeting and shared service models are helping insurers take control of operating expenses. For instance, a multinational finance and insurance corporation centralized its finance and claims operations, unlocking USD 500 Mn in tied-up capital and reducing its cost-to-income ratio by eight percent.13
AI-led tools are delivering operational gains while addressing the rising incidence of fraud. In the US alone, insurers lose at least USD 308 Bn every year, with about 10 percent of property-casualty insurance losses due to insurance fraud.14 Intelligent claim systems can identify subtle fraud patterns that humans miss, while constantly learning from updated data to improve detection accuracy. Moreover, AI is transforming First Notice of Loss (FNOL) processes, automating submissions, tracking progress and managing customer inquiries for faster and accurate claims handling
Another important area is working capital management, which ensures companies have sufficient cash and equivalents to meet short-term obligations, while optimizing current assets to fund business growth. The ideal ratio is between 1.2 and 2.0, striking a balance between adequate cash flow and efficient use of assets.15 For example, a UK-based insurer digitized its collections and reconciliation processes, which not only improved capital turnover but also reduced uncollected premiums by 18 percent.16
Segment-level Capital Allocation Priorities for Strategic Agility
CFOs across insurance segments are re-thinking capital allocation to build more agile, capital-efficient and resilient business models. The following is a guide for capital allocation interventions across sectors.
L&A, Life Insurance
Asset-Liability Matching (ALM), re-insurance, IFRS-17 / LDTI transition, annuity pricing, closed block management, actuarial transformation, capital release through in-force optimization, capital-light product designs
Case in point: A leading financial services organization improved ROE through capital-light administration of legacy portfolios.17
P&C, General Insurance
Re-insurance optimization, Catastrophe (CAT) modeling, claims ratio improvement, direct digital distribution efficiencies, regulatory capital harmonization, distribution cost optimization
Case in point: A multinational insurance company applied climate-based CAT modeling, improving Return on Risk-adjusted Capital (RORAC) by 12 percent.18
London Market
Syndicate capital planning, multi-currency capital allocation, specialty risk underwriting
Case in point: A specialty insurer leveraged capital-light partnerships, reducing capital intensity by 10 percent.19
Health Insurance
Claims analytics, fraud detection, risk pool segmentation, reserve accuracy
Measuring Capital Allocation Effectiveness: Metrics and Governance that Drive Value
To ensure capital decisions are translating into sustainable value creation, insurance CFOs must embed a data-driven governance model supported by rigorous metrics. These metrics must enable proactive capital steering, transparency in financial outcomes and alignment with enterprise strategy.
The CFO’s Sphere of Capital Efficiency and Optimization
To ensure capital decisions are translating into sustainable value creation, insurance CFOs must embed a data-driven governance model supported by rigorous metrics. These metrics must enable proactive capital steering, transparency in financial outcomes and alignment with enterprise strategy.
Zone
Regulatory & compliance
Data & analytics
Technology & transformation
Operations
Strategic planning & M&A
Type of Influence
Direct
Direct
Direct / indirect
Indirect
Direct / indirect
Capital Allocation Impact
Capital charge optimization
Risk-adjusted pricing, reserving, re-insurance decisions
Efficiency-led capital release
Working capital and expense ratio improvement
Portfolio re-balancing, capital recycling
Each of these zones demands strategic clarity, real-time agility and an ability to lead through constant flux. Moreover, with the convergence of financial, regulatory and geopolitical headwinds, the CFO’s role will be increasingly about activating value – unlocking trapped capital, redirecting investments and embedding intelligence into every financial decision.
Amid this complexity, there is an opportunity to re-imagine capital efficiency as a competitive advantage. Achieving this requires an approach that brings together deep industry expertise, digitally enabled operations and domain-led analytics, empowering finance leaders to align capital with strategy and risk with foresight.
As the role of CFOs continues to evolve, so must their responses. The financial health and future of an organization will belong to those who can move early, think holistically and lead decisively.
Talk to our experts to explore how WNS’ CFO advisory services can help you re-imagine capital allocation for your organization.
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https://www.gartner.com/en/articles/capital-allocation
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https://www.ey.com/en_pk/capital-allocation/is-your-capital-allocation-strategy-a-long-term-plan-or-short-term-fix
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https://www.prudentialplc.com/en/news-and-insights/all-news/news-releases/full-archive/2016/19-01-2016a
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https://www.axa.com/en/press/press-releases/axa-announces-that-axa-france-has-entered-into-a-reinsurance-agreement-for-an-in-force-savings-portfolio
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https://www.allstateinvestors.com/static-files/281be9ea-4a34-4211-824d-56f2301c9a87
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https://www.bcg.com/publications/2021/ai-pricing-tranformations
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https://www.swissre.com/our-business/risk-management.html
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https://www.businesswire.com/news/home/20250129220571/en/AXIS-Capital-Reports-Fourth-Quarter-Net-Income-Available-to-Common-Shareholders-of-%24286-Million-or-%243.38-Per-Diluted-Common-Share-and-Operating-Income-of-%24252-Million-or-%242.97-Per-Diluted-Common-Share
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https://www.accenture.com/in-en/insights/what-is-tech-debt
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https://www.ibm.com/reports/data-breach
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https://www.sunlife.com/en/about-us/who-we-are/
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https://www.aig.com/content/dam/aig/america-canada/us/documents/investor-relations/2020/aig-2020-proxy-statement.pdf
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https://insurancefraud.org/fraud-stats/#:~:text=Insurance%20fraud%20steals%20at%20least,of%20property%2Dcasualty%20insurance%20losses.
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https://www.sap.com/resources/what-is-working-capital
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https://www.directlinegroup.co.uk/content/dam/dlg/corporate/images-and-documents/investors/oar-2024/documents/annual-report-and-accounts-2024.pdf
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https://www.sunlife.com/en/newsroom/news-releases/announcement/sun-life-reports-fourth-quarter-and-full-year-2023-results/123827/
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https://www.munichre.com/rmp/en/products/location-risk-intelligence/climate-change-edition.html
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https://www.beazley.com/globalassets/ir-documents/annual-reports/annual-report-2023/annual_report_2023_final.pdf