Life sciences companies have been compelled to rapidly evolve their commercial engagement strategy. In an environment marked by changing customer preferences and declining access to customers, the onus is on the sales force to drive integrated and digitally enabled Orchestrated Customer Engagement (OCE). Operationalizing such an integrated commercial strategy is one of the key challenges facing the industry.

Moving away from a traditional approach, WNS is now enabling our clients to adopt a comprehensive and integrated approach towards Commercial Strategy and Operations. Instead of viewing each step of commercial strategy as an isolated project, we develop holistic solutions for our clients through an integrated tool kit augmented by our productized solutions and accelerators, best-in-class processes and Subject Matter Expert (SME)-led teams.


WNS developed an automated sales compensation tool with built-in processes & quality control
WNS’ innovative approach to time-to-market & geo-clustering enabled optimal sales force structure & size
WNS built & deployed an online tool with integrated visualized reports to manage segmentation & targeting


Segmentation and TargetingSegmentation and Targeting

WNS supports companies in developing the dynamic targeting process for end-customers. We develop a range of bespoke tools for our clients, online and offline, to enable a structured and data-driven segmentation and targeting process, including call plan generation.

Sizing and Territory AlignmentSizing and Territory Alignment

WNS enables clients to optimally size their sales force and territories that drive customer outreach aligned with the business objectives. We develop and implement a range of bespoke tools for our clients, online and offline, to enable efficient roster management and territory alignment.

Incentive CompensationIncentive Compensation

We help our clients drive their sales strategy with an effective incentive compensation program. We provide end-to-end capabilities in incentive design and administration, and support field reps and headquarters teams on various queries related to data and incentive plan.

Sales Reporting and AnalyticsSales Reporting and Analytics

We enable clients’ headquarters teams and field force to discover, visualize, understand and analyze their performance data. We integrate and analyze data from multiple sources to help our clients understand the drivers of sales performance and support them with other business queries through data analytics.

The WNS Advantage

Therapeutic Area Expertise

WNS leverages 15+ years of experience in research and analytics to drive outcomes for more than 30 leading life sciences companies. Our global team of analysts has rich experience in full range of life sciences data sources and deep operations. Our research and analytical team comprising data analysts, engineers, project managers, SMEs and data scientists solves various commercial effectiveness challenges of our clients.


Operational Excellence

Our comprehensive business transformation capability drives operational excellence for many of our clients. Our culture of driving continuous process improvements, augmented by robust quality assurance frameworks and automation, supports scalable and sustainable transformation of client processes.



We have a dedicated Artificial Intelligence (AI) Innovation Lab that is focused on building enterprise-grade, scalable and business outcome-driven solutions for our clients. We have developed a portfolio of innovative products combined with advanced analytics, which enables a fit-for-purpose solution to drive strong value for our clients.


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