Organizations realize that it takes less effort and time to retain a customer than acquire a new one. Companies also acknowledge the changing needs and preferences of their digitally savvy customers, making customer retention a business imperative.

Enterprises need to understand the customer’s decision-making process, buying patterns, attrition drivers and likelihood, and customer life time value – all the parameters that have a profound impact on revenue and profitability. Such insights can enable organizations to develop robust retention strategies.

WNS’ customer retention strategies, powered by analytics, enables organizations to collect and analyze data for a better understanding of customer behavior, which translates into stronger retention strategies.

WNS’ response model targeted the client’s mortgage customers with special offers, which helped arrest attritio..
WNS enabled the client to design better-targeted marketing campaigns to arrest the attrition of its timeshare ..
WNS’ analytics-led solution enabled the client to acquire new customers and improve retention of existing cust..

The WNS Advantage

  • More than 12 years of extensive experience in creating effective retention analytics strategies
  • Proven track record in optimizing customer experience across major channels
  • Driving improved customer engagement
" We chose WNS because of their deep understanding of the travel industry, strong customer care capabilities, insightful customer analytics, and their global delivery footprint "
- Steve Sickle ,

Senior Vice President for Distribution and Relationship Marketing at IHG

A ‘Leader’ in NelsonHall Marketing BPS NEAT Rankings for the Overall segment and for Marketing BPS Analytics 2015

Key Features

  • Churn analytics solutions – Advanced analytical techniques such as survival modeling, cox regression, logistic regression and decision trees
  • Targeted and customized solutions for customer retention
  • Solutions for response / conversion tracking

Key Benefits

  • Improved customer retention by targeting customers most likely to attrite
  • Increased customer life time value and revenue growth through personalized cross-sell and up-sell offerings
  • Improved customer satisfaction
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