Organizations realize that it takes less effort and time to retain a customer than acquire a new one. Companies also acknowledge the changing needs and preferences of their digitally savvy customers, making customer retention a business imperative.
Enterprises need to understand the customer’s decision-making process, buying patterns, attrition drivers and likelihood, and customer life time value – all the parameters that have a profound impact on revenue and profitability. Such insights can enable organizations to develop robust retention strategies.
WNS’ customer retention strategies, powered by analytics, enables organizations to collect and analyze data for a better understanding of customer behavior, which translates into stronger retention strategies.