The digital business landscape has dramatically altered consumer expectations and behavior. Today’s multi-channel environment presents numerous opportunities, channels and mediums of consumer engagement, leading to a sharp spike in marketing costs.

As a result, marketing functions are under tremendous pressure to justify spends and improve Return on Investment (ROI). Given this increased focus on ROI, it is imperative for organizations to target the right consumer at the right time through the right channel. Campaign management analytics plays a key role here.

WNS Campaign Management services are customized to meet the unique requirements of each client and campaign objectives. Our end-to-end services comprise the development of insights across the entire value chain from campaign design, audience and channel selection, timing, and ongoing post-campaign performance evaluation.

Case:
WNS’ predictive model accurately forecasted the probability of campaign success across different customer segm..
Case:
WNS optimized marketing efforts and augmented revenues by targeting the right customer with the right marketin..
Case:
WNS research-led analytical study enabled the client to make several crucial marketing decisions

The WNS Advantage

  • Domain Experience
  • More than eight years of campaign management experience across major online and offline channels covering customer acquisition, customer retention, brand loyalty and customer awareness.

  • Proven Track Record
  • WNS’ CRM practice comprises over 250 analysts working across multiple clients, who have worked on 18,000+ campaigns, 3500+ regular reports, 400+ ad-hoc analyses, and 700+ post campaign analyses per year.

" Analytical Prowess, Consultancy & Strategic Thinking of the WNS R&A team have immensely helped us sharpen our market insights function in the Developing & Emerging Markets. I Thank you again for being the passionate champions of emerging markets and for all your help with important analysis and strategy work "
- Knowledge & Insights Head for Developing & Emerging Markets of a Global CPG Company
A ‘Leader’ in NelsonHall Marketing BPS NEAT Rankings for the Overall segment and for Marketing BPS Analytics 2015

Key Features

  • Outcome-based pricing proposition
  • Customer lifetime value forecasting
  • Targeted campaign analysis
  • Response / conversion Tracking
  • ROI, uplift (increase in revenue), redemption analysis
  • New offering launch strategy support
  • Persona-based campaign workflow checklists
  • A/B testing for introducing repeatable control groups for testing and measurement
  • Campaign and promotion effectiveness

Key Benefits

  • Improved marketing effectiveness through fact-based decision-making based on evaluation and comparison of campaign performance
  • Enhanced customer acquisition through customer segmentation and analytical models such as look-alike modeling
  • Accurate and objective measurement of campaign success
  • Optimized marketing budgets
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