The digital business landscape has dramatically altered consumer expectations and behavior. Today’s multi-channel environment presents numerous opportunities, channels and mediums of consumer engagement, leading to a sharp spike in marketing costs.

As a result, marketing functions are under tremendous pressure to justify spends and improve Return on Investment (ROI). Given this increased focus on ROI, it is imperative for organizations to target the right consumer at the right time through the right channel. Campaign management analytics plays a key role here.

WNS Campaign Management services are customized to meet the unique requirements of each client and campaign objectives. Our end-to-end services comprise the development of insights across the entire value chain from campaign design, audience and channel selection, timing, and ongoing post-campaign performance evaluation.

The WNS Advantage

• Domain Experience

More than eight years of campaign management experience across major online and offline channels covering customer acquisition, customer retention, brand loyalty and customer awareness.

• Proven Track Record

WNS’ CRM practice comprises over 250 analysts working across multiple clients, who have worked on 18,000+ campaigns, 3500+ regular reports, 400+ ad-hoc analyses, and 700+ post campaign analyses per year.