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From Fragmented to Frictionless: Order Management, Reimagined with the Power of AI

Jan 09, 2026

AUTHOR(s)

A WNS Whitepaper

Precision and speed define today’s supply chain. Yet most order management systems remain fragmented; slowed by disconnected tools, manual handoffs and siloed data. This leads to costly errors and loss of trust.

The future demands efficiency and simplicity, ensuring every order is on track.

WNS, part of Capgemini, in partnership with ServiceNow, turns complexity into clarity. Combining AI-powered orchestration, real-time analytics and deep domain expertise, OMTRAC unifies the entire order lifecycle on a single connected platform—bringing standardization, visibility and control from intake to fulfillment.

New business processing

15-20%

reduced order cycle time

New business processing

10-15%

improvement in order accuracy

New business processing

Up to 20%

better fulfillment rate

New business processing

10-20%

higher CSAT and NPS scores

New business processing

10-20%

boost in First Contact Resolution (FCR)

Book a Demo

Accelerate Future-ready Order Management

With customizable features, businesses can enable increased revenue realization and superior customer experiences

OMTRAC delivers strategic insights:

OMTRAC delivers strategic

Operational automation and orchestration enabled by key features:

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Customer Self-Service

Guided ordering based on history and preferences with the ability to view, track, return, or modify orders effortlessly.

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Omnichannel Support with Touchless Orchestration and Milestone Tracking

Power multi-channel order ingestion and auto-complete order stages when data is validated, enabling frictionless processing.

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Hyperautomation-led Innovation

Automate document classification, enable rule-based order allocation, and apply standardized metadata to streamline operations.

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Exception Management and SLA Breach Tracking

Redirect anomalies instantly for faster resolution and monitor SLA thresholds at 50%, 75%, and 100% with automated escalations.

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Predictive, Prescriptive Analytics and Global Governance

Gain real-time insights into orders, backlog, and performance through dashboards, ensuring governance and compliance.

OMTRAC in Action

Faster, Smarter O2C Operations, Delivered for a Leading Technology Company

Business Challenge

A leading global technology company faced challenges due to decentralized order management workflows, low adoption of key tools, and highly manual, fragmented processes across business units. To address these issues, the client partnered with WNS, part of Capgemini, to transform its end-to-end Order-to-Cash (O2C) operations.

Solution

WNS orchestrated a multi-phase, cross-regional transition strategy across the O2C tower, executed through the deployment of the OMTRAC solution. We streamlined order receipt, entry, line-level configuration, metadata definitions and document classification to digitize the order management lifecycle.

 
0%

Improvement in on-time order processing

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Higher first-attempt order success rates and accuracy

0%

Enhanced operational productivity

0%

Reduction in order configuration cycle time

Why Choose OMTRAC?

  • Streamlines processes with standardized systems and intelligent workflows

  • Prioritizes customer service with intelligent, data-driven allocation

  • Leverages AI/ML and workflow automation for touchless order management co-created with ServiceNow for a customizable, scalable, agile and responsive solution

  • Proven B2B and B2C deployments across industries, with seamless integration with existing ERP, CRM and portals for real-time visibility.

Talk to Our Expert. Write to us at marketing@wns.com