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The Transformative Impact of AI on Business: Insights from our CEO

Jun 27, 2024

Speaker/s

Keshav R Murugesh

Group Chief Executive Officer, WNS

Key Points

Artificial Intelligence (AI) is transforming the business landscape by driving efficiency and innovation. At its most basic, AI automates routine tasks to streamline operations, reduce costs and allow companies to focus on strategic initiatives. Coupled with other technologies, AI becomes a force multiplier, enhancing predictive analytics, risk management, talent management and customer service. As a result, sectors from finance and insurance to healthcare, retail, logistics and many others are keen to harness AI's power. However, successful adoption poses numerous challenges.

In conversation at the London Tech Week, Keshav R. Murugesh, Group CEO of WNS, explores AI's immense untapped potential and ways to overcome its challenges. Watch the video to understand vital issues such as:

  • How crucial is AI adoption and digital transformation for modern businesses?
  • How are CEOs addressing job security concerns?
  • What do most businesses seek from AI?
  • How is AI expected to transform business operations?
  • What will public-private sector collaboration lead to? Will AI be heavily legislated?
  • What is India’s potential in advancing AI?
  • Which countries are investing heavily in AI?
  • How should young people be educated in the age of ChatGPT?

Gain a deeper understanding of how global businesses are leveraging AI by exploring our 2023 Global Gen AI Survey, which highlights key trends and strategies.

FAQs

1. How is AI actually transforming business operations today—not just in theory?

AI’s real impact comes from practical deployment at scale, not experimentation. In leading enterprises, AI is automating routine processes, improving forecasting accuracy, strengthening risk management, and enabling faster, data-driven decisions. When combined with analytics, cloud, and automation, AI acts as a force multiplier, helping organizations reduce costs while improving speed, resilience, and customer experience across functions such as finance, operations, and customer service.

2. What do business leaders really expect from AI investments?

Most CEOs are not looking for AI as a standalone technology. They expect measurable business outcomes—greater efficiency, better insights, improved customer engagement, and scalable growth. Increasingly, leaders want AI that integrates seamlessly into existing workflows, supports human decision-making, and delivers value quickly, rather than long, high-risk transformation programs with uncertain returns.

3. How are CEOs addressing concerns about jobs and workforce impact as AI adoption grows?

Forward-looking leaders view AI as a tool for augmentation, not replacement. While AI can automate repetitive tasks, it also creates demand for new skills in analytics, governance, and digital operations. Many organizations are focusing on reskilling and continuous learning so employees can work alongside AI—shifting from manual execution to higher-value, judgment-driven roles that AI alone cannot perform.

4. What will shape the future of AI adoption—innovation, regulation, or collaboration?

The future of AI will be shaped by a balance of all three. Innovation will continue to accelerate, but public-private collaboration will play a critical role in setting ethical standards, governance frameworks, and responsible AI practices. Rather than heavy-handed regulation slowing progress, thoughtful policy and industry cooperation can help build trust, encourage adoption, and ensure AI delivers long-term value to businesses and society.

5. How can enterprises move from AI experimentation to real, scalable business impact?

Many organizations struggle to move beyond pilots because AI initiatives are often disconnected from core business processes. A structured approach—combining domain expertise, analytics, automation, and change management—is critical to scale AI responsibly. WNS helps enterprises embed AI directly into operational workflows, ensuring solutions are aligned to business outcomes such as efficiency, risk mitigation, and customer experience, rather than isolated technology deployments.

6. What role does a transformation partner like WNS play in responsible AI adoption?

Responsible AI adoption requires more than technology—it demands governance, transparency, and deep industry understanding. WNS works with enterprises to design AI solutions that balance innovation with compliance, ethical considerations, and workforce readiness. By integrating AI with human-in-the-loop models and robust governance frameworks, WNS enables organizations to adopt AI with confidence, scalability, and long-term value creation.