Key Points

The rapid rise of Gen AI marks a monumental shift in the technological landscape. It’s more than a trend – it’s a cultural wave reshaping industries and demanding strategic realignment of business models. While handling all this change, enterprise leaders must remain agile and prepared to adapt to inflection points and evolving business goals.

HFS Research, in partnership with WNS, brings you Enterprise Voices on Gen AI: A series of conversations with business leaders to understand their enthusiasm and concerns as they grapple with the arrival of Gen AI.

Fausto Artico, Global Head - Innovation and Data Science, GlaxoSmithKline, talks about the high level of commitment within GSK to exploring the potential of Gen AI. He also highlights the shift from theoretical discussions to practical applications and real-world integration of Gen AI as the technology matures to unlock tangible business value.