ALM Media, LLC
British Gas
Mosaic Insurance
Oxford Nanopore Technologies
WS Audiology (WSA)
Kiwi.com
Flight Centre
Healius Pathology
Varo Bank
Yorkshire Building Society Group (YBS)
Sharang Patil, Director of Group Finance Excellence
United Airlines
GFG Alliance
Energy Australia
Delaware North
Moneycorp
Prodigy Finance
M&T Bank
Minerals Technologies Inc. (MTI)
Church's Chicken
Dec 03, 2021
AUTHOR(s)
A WNS Perspective
A leading Media and Entertainment (M&E) company was seeking to protect its intellectual property and prevent revenue leakage by identifying and acting upon potential copyright infringements across platforms
WNS leveraged the power of robotics and intelligent automation to deploy a proprietary ‘digital piracy protection’ solution across all key sharing platforms
Among other benefits, the M&E company was able to achieve same day take-down for infringements while claiming its fair share of royalty revenues
The Media and Entertainment (M&E) industry faces perennial challenges of unauthorized distribution of copyright material. Production and distribution companies face significant losses in royalty revenues across all formats and channels, affecting spends on discovering new talent and hiring.
Social media and video hosting websites have paved the way for increasing volumes of audio-video content to be shared and consumed digitally, with limited or no control. As platforms allow users to upload content, copyright material can be easily shared as user-generated content – intentionally or unintentionally.
To identify and take down thousands of potential copyright infringements every week across digital and social media platforms. The indiscriminate streaming, sharing, ripping and user manipulation of tracks made it significantly more difficult to identify all violations with accuracy.
To effectively protect its IP and prevent revenue leakages in a timely manner, the M&E company had to address the following challenges:
Manual review of the increasing volumes of multimedia content being shared on social networks such as YouTube, Twitter and Facebook
Difficulty in identifying and segregating fair use, accidental or willful infringement
Limited automation and insights driving higher content protection costs
High turnaround time to identify and take down illegally shared content
The M&E company partnered with WNS to deploy a full range of audio-video infringement detection services across all key sharing platforms. WNS deployed a proprietary ‘digital piracy protection’ solution, leveraging robotics and intelligent automation, to increase the speed of identifying infringement and reduce the cost of protection.
Key features of the solution included:
A roadmap to optimize the cost-per-review and cost-per-take-down over a period of time
IP protection using spidering, fingerprinting, computer vision, object identification and artificial intelligence-enabled decision-making to compare tracks
Automated search and robotic take-down requests for infringing links, torrents, videos and streams
Virality analytics to identify piracy trends early and focus on specific assets
A combination of human effort and technology to ensure handling of complex scenarios and exceptions
Flexible configuration of infringement parameters to ensure audio-video detection across key platforms
Aggressive quality checks for each platform to ensure accuracy between fair use and infringement
The intelligent application of analytics to identify infringement trends and patterns has now enabled the M&E company to claim its fair share of royalty revenues. Apart from driving continuous value, our solution has also been helping the company protect its brand image, while reducing costs.
Other significant outcomes include:
Millions of tracks scanned across multiple digital platforms
More than 2 million potential infringements identified
Same day take-down for infringements achieved
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