Key Points

In today’s high-velocity retail and Consumer Packaged Goods (CPG) landscape, data is the engine of growth – but unlocking its true value requires more than just collection. Fragmented systems, siloed operations and inconsistent data visibility continue to hinder agility, efficiency and personalization.

To stay competitive, leading retailers and CPG firms are embracing data-driven transformation – using analytics and Artificial Intelligence (AI) to rewire operations, enhance decision-making and deliver seamless, omni-channel customer experiences.

This IDC Spotlight, sponsored by WNS, explores how retailers and CPG businesses are leveraging advanced analytics and AI to boost efficiency, drive revenue growth and future-proof their operations. It highlights how capabilities such as predictive analytics, customer journey intelligence and Generative AI-powered personalization are helping businesses shift from reactive to proactive – and from fragmented to unified.

Discover how WNS is enabling this transformation through its domain-led analytics solutions for retail and CPG. From real-time demand forecasting and revenue growth management to store operations digitization and AI-driven loyalty optimization, WNS empowers organizations to turn insight into impact — fast, intelligently and at scale.