Summary

In today’s digital age where online marketing understandably holds precedence, the importance of the offline channel should not be lost on OTAs. Offline with its propensity to offer a highly personalized customer experience becomes central to OTAs’ plans of effectively engaging with their travelers and driving sales. It is thus imperative that OTAs leverage and integrate the offline channel to supplement and augment their online efforts, and in the process individualize the traveler’s buying experience.


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