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The utilities industry has been riddled with payment delinquencies for the past several years, forcing utility companies to trade off profits for survival, and give up on their rightful revenue by taking the ‘write-off’ route. An ‘integrated three-pronged revenue protection strategy’ aids utility companies in effectively minimizing bad debt write-offs. Predictive analytics lays the foundation for this strategy by enabling customer segmentation, revising collections tactics and enhancing customer satisfaction interventions.