Hotels are witnessing a gradual erosion in their revenues owing to expensive third-party bookings. Against a backdrop where third parties are charging commissions in the range of 15-25 percent, hotels need to find ways to increase their profit margins. The focus needs to shift from getting customers to book on third-party channels to engaging with them more on direct channels. It is, therefore, imperative that hotels team up with the right partners to extend their direct reach through intelligent segmentation, and customized campaigns and promotions at optimized spend.
WNS’ Direct Channel Shift is an outcome-based solution that helps clients cost-effectively chart out and execute their direct channel shift strategy. Direct Channel Shift leverages WNS’ domain-focused intellectual property, deep market understanding, and technology and analytics prowess to boost revenues and margins.
Direct Channel Shift caters to both hotels that are seeking solutions for attracting third-party customers toward their channels, as well as those who are looking to optimize their direct channel initiatives. Defining the solution are features such as:
Advanced Analytical Approach
Direct Channel Shift empowers hotels with:
Direct Channel Shift executes systematic analysis over disparate platforms and multiple sources of hotels’ booking data to:
Modularity and Ease of Deployability
Direct Channel Shift is a highly modular solution that drives key advantages in terms of:
A comprehensive and state-of-the-art solution, WNS’ Direct Channel Shift provides the following value to hotels: