Consumers across industries are today demanding convenience and personalization, and life sciences is no different. Patients, helped by the information available over social and digital media, are actively managing their own and their families’ health and well-being. Healthcare Professionals (HCP) are also going beyond the reliance on information provided by the sales representatives to increasingly access information from digital and social channels.
Decision-making in life sciences, whether it is related to marketing campaigns or patient engagement and enablement, is linked to huge volumes of highly disparate data coming from multiple sources. The industry is not only looking at what has happened in the past, but also what is likely to happen, and the interventions thereof that may change the outcome favorably.
WNS supports 12 of the world’s top 20 bio-pharma companies through advanced and marketing analytics. We support clients in integrating information from various syndicated, internal and digital data sources in order to deliver actionable insights. Our teams understand the nuances of the pharma commercial process and are trained in relevant advanced analytical algorithms and tools. We support our clients with promotional effectiveness measurement, marketing-mix analytics and a granular understanding of patient dynamics.