Generational buying power and the increasing impact of technology have radically redefined and transformed purchase behaviors across the global marketplace. With consumer preferences changing rapidly and product lifecycles getting shorter, Consumer Packaged Goods (CPG) organizations need to generate insights at a much faster pace. They need to invest in digital, mobile, and social media channels to engage meaningfully with consumers.
Solutions that create a single view of the customer (through data mining, segmentation, and analytics) can help CPG companies develop new products and penetrate new markets to achieve growth and profits.
WNS’ smart strategy solutions harness consumer data and insights to accelerate go-to-market strategies. Our diverse portfolio of solutions deliver innovation across the key business areas of marketing, sales, merchandising, supply chain, and human resource management. We enable our clients to develop strong market and consumer insights, and improve global branding and portfolio management. Powered by our award-winning proprietary analytics platform, WNS Analytics Decision Engine (WADESM), our analytical solutions create success stories of new product development, innovation and business growth.