Generational buying power and the increasing impact of technology have radically redefined and transformed purchase behaviors across the global marketplace. With consumer preferences changing rapidly and product lifecycles getting shorter, Consumer Packaged Goods (CPG) organizations need to generate insights at a much faster pace. They need to invest in digital, mobile, and social media channels to engage meaningfully with consumers.

Solutions that create a single view of the customer (through data mining, segmentation, and analytics) can help CPG companies develop new products and penetrate new markets to achieve growth and profits.

WNS’ smart strategy solutions harness consumer data and insights to accelerate go-to-market strategies. Our diverse portfolio of solutions deliver innovation across the key business areas of marketing, sales, merchandising, supply chain, and human resource management. We enable our clients to develop strong market and consumer insights, and improve global branding and portfolio management. Powered by our award-winning proprietary analytics platform, WNS Analytics Decision Engine (WADESM), our analytical solutions create success stories of new product development, innovation and business growth.

The WNS Advantage

Our large and diversified analytical practice has deep retail experience serving leading clients across the globe in the CPG industry. Through our Center of Excellence (CoE), we weave smart data analytics into enterprise activities across the CPG value chain — supply chain management, logistics, store operations, e-commerce, risk and compliance, merchandizing, marketing, global operations, finance and human resources.

Domain Expertise: The WNS Actuarial team possesses the experience and deep expertise for delivering superior outcomes spanning a wide spectrum of actuarial tasks, including pricing, reserving, Solvency II and capital management, asset liability modeling, valuations / projections, asset management and experience studies, among others.

Offerings: Our end-to-end offerings cover the gamut of demand planning, merchandizing, web analytics, loyalty analytics, ROI optimization and shopper insights. Through data integration, creation of data sets and accurate dashboards, we provide possibilities that clients can use to anticipate and influence consumer purchases.

Excellence Across the Value Chain: Our smart offerings drive productivity gains across supply chains, store planning, operations, merchandizing, online behavior, social media, campaign management and sales. With an efficient balance of onshore, near-shore and offshore components of our versatile delivery models, we provide tighter integration, the right skills and cultural alignment to minimize risks.

"Analytical prowess, consultancy and strategic thinking of the WNS R&A team have immensely helped us sharpen our market insights function in the developing and emerging markets. I thank you again for being the passionate champions of emerging markets and for all your help with important analysis and strategy work."

Knowledge & Insights Head for Developing & Emerging Markets of a Global CPG Company

Golden Peacock Innovation Management Award 2016



  • Customer Analytics
  • Marketing Analytics
  • Supply Chain Analytics
  • Supply Chain Management / Logistics Analytics
  • Merchandizing Analytics
  • Finance / HR Analytics
  • Market Research
  • E-commerce Analytics
  • Store Operations Analytics
  • Risk and Compliance Analytics
Follow us on:
Stay Updated