Companies in the travel and leisure industries need to develop scalable and flexible delivery mechanisms to attract and retain customer loyalty. Consumer behavioral patterns / insights and channel preferences should be at the heart of all customer acquisition and retention strategies. Another key determinant is the timing and relevance of offers when reaching out to consumers, given the gamut of information channels available to consumers these days.
WNS’ wide-ranging marketing enablement solutions — end-to-end campaign management, database marketing and customer analytics — help travel and leisure clients make effective decisions across the value chain of their consumer decision pathway. We provide domain-based analytics support to our clients across the hotel, airline, online travel agency (OTA), resorts and cruise industries. Our analytics services also empower clients to develop a better understanding of their customers and provide insight-based business decision support.