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Future-ready Master Data Management Powered by AI and Domain Expertise

Build a Robust Data Foundation and Sharpen Your Competitive Edge

Sep 30, 2025

AUTHOR(s)

A WNS Whitepaper

High-performing enterprises need strong data foundations, but legacy Master Data Management(MDM) often becomes a significant barrier to growth. WNS enables enterprises to transform MDM with AI and human-led intelligence, building an enterprise that is agile, resilient and future-ready.

Our master data management solutions integrate master data, reference data and Metadata to ensure error-free transactions, sharper decision-making and smooth, optimized operations. With deep domain expertise and proven AI capabilities, WNS co-creates smarter systems and processes that empower enterprises to simplify business complexities and outsmart the future.

Download the Brochure and Explore AI-led MDM Solutions that Drive Agility and Accuracy

Delivering Tangible Gains in Efficiency, Effectiveness and Experience

New business processing

30-40%

boost in productivity

New business processing

>50%

reduction in the cost of operations

New business processing

100%

accurate, consistent and authentic data

New business processing

100%

on-time completion of MDM requests

New business processing

20-30%

improved experience across stakeholders

New business processing

30-40%

reduced exceptions and process fallouts across the value chain

Key Challenges We Solve

Traditional MDM systems often struggle with fragmented data governance, inconsistent quality and complex integration. WNS drives robust data stewardship and governance, centralized operations, clear ownership and leverages AI innovation to enhance data quality, compliance and scalability.

With transformed, intelligent MDM, you can:

  • Launch products faster, increase sales and loyalty

  • Gain visibility on raw material availability

  • Ensure compliant and efficient procurement

  • Reduce upstream and downstream process fallouts

  • Strengthen stakeholder communication

What We Do

WNS drives comprehensive MDM transformation with a powerful combination of domain, AI and consulting capabilities

  • Data Collation and Quality Analysis

    • Data collation in a standard, predefined format

    • Support in defining assessment rules

    • Perform quality analysis and highlight gaps

  • Data Clean-up

    • Data de-duplication

    • Data standardization

    • Filling in incomplete data

  • Data Enrichment and Codification

    • Data enrichment with long and short description enhancement

    • Data codification like UNSPSC

  • Request Receipt and Checks

    • Receive request

    • Perform a preliminary check

    • Request acknowledgment

  • Request Validation

    • Check data accuracy and completeness

    • Check required approvals and proof documents

    • Coordinate with the requestor to capture all mandatory information

  • Data Input and Updates

    • Input data to create a new record

    • Modify data fields for existing records

    • Delete data

    • Mass uploads

    • Update the request and initiate final approval

How We Deliver

  • Target Operating Model Re-design

    Modernize data management with data governance policies, defined team structure and agile workflows

  • Continuous Process Improvement

    Streamline data request creation, standardize forms, educate requestors and reduce drivers for upstream and downstream fallouts

  • Self-service Master Data Portal

    Enable faster, accurate data creation and updation requests

  • Smart Workflow Solution

    Enhance the tracking and management of end-to-end master data maintenance operations

  • Intelligent Automation

    Automate the end-to-end MDM value chain, with intelligent Robotics Process Automation (RPA) for creation, modification and extension of records

  • AI/ML and Advanced Analytics

    Leverage Gen AI and Agentic AI, AI/ML and analytics-led tools and accelerators to validate, assess and enrich data

Maximize Outcomes with the MDM Center of Excellence

Why Choose WNS for MDM? Or Our Proven MDM Competencies

MDM Advisory & ConsultingLarge-scale implementation experience Next-Gen Intelligent MDMSolutions using workflows, RPA, AI/ML and analytics Accelerated DeliveryImplementation using reusable components and frameworks
Frameworks & AcceleratorsDeveloped accelerators like Clarintus and SKENSE Agile ExecutionProject execution using Agile methodology Data Integration ExpertiseIntegration of MDM, Reference Data and Metadata

Delivering Real-World Outcomes

Empowered Future-ready Operations through Streamlined Master Data Management for a Leading Hydro-Equipment Manufacturer

WNS standardized processes across validation, enrichment, creation and updates of customer and vendor master records. By leveraging platforms like SAP MDG, ServiceNow, SAP ECC 6.0, and SAP HANA, we delivered enhanced data accuracy and consistency for the client.

Impact Delivered:

  • Over 99% accuracy in master data handling

  • Improved downstream processes across sales, finance and procurement

  • More than 30% reduction in data management costs

Transformed Customer, Supplier and Product Master Data for a Global Food Manufacturer

Through targeted process improvements, intelligent workflow solutions and automation across master data operations, WNS modernized the client’s MDM. We helped de-risk critical functions, enhance control and deliver agility and resilience.

Impact Delivered:

  • ~30% reduction in master data transaction processing time

  • ~6% improvement in inventory accuracy

  • Timely and 100% accurate completion of the annual budgeting exercise

  • Faster, more efficient order fulfillment, ultimately boosting profitability and operational excellence

Key Questions Answered

What is Master Data Management (MDM) and why is it important?

MDM ensures accurate, consistent and complete business-critical data across systems. It supports better decision-making, regulatory compliance and operational efficiency.

How does WNS deliver AI-powered Master Data Management?

WNS combines domain expertise with AI/ML, intelligent automation and smart workflows to manage master data across the enterprise, including customers, vendors and products.

Which industries can benefit from WNS’ MDM solutions?

Our MDM services benefit industries like manufacturing, CPG, retail, insurance, and healthcare, ensuring data quality, speed and compliance at scale.

What platforms and technologies does WNS support for MDM?

We work with SAP MDG, ServiceNow, SAP ECC 6.0 and SAP HANA, and offer proprietary accelerators like Clarintus and SKENSE to enhance MDM outcomes.

Can WNS help with metadata and reference data management too?

Yes, we integrate metadata and reference data management with MDM to ensure end-to-end data accuracy, governance and intelligent analytics.

Write to us at marketing@wns.com to talk to Our Expert and transform your master data management into a future-ready, intelligent system.