High-performing enterprises need strong data foundations, but legacy Master Data Management(MDM) often becomes a significant barrier to growth. WNS enables enterprises to transform MDM with AI and human-led intelligence, building an enterprise that is agile, resilient and future-ready.
Our master data management solutions integrate master data, reference data and Metadata to ensure error-free transactions, sharper decision-making and smooth, optimized operations. With deep domain expertise and proven AI capabilities, WNS co-creates smarter systems and processes that empower enterprises to simplify business complexities and outsmart the future.
Download the Brochure and Explore AI-led MDM Solutions that Drive Agility and Accuracy
Delivering Tangible Gains in Efficiency, Effectiveness and Experience
30-40%
boost in productivity
>50%
reduction in the cost of operations
100%
accurate, consistent and authentic data
100%
on-time completion of MDM requests
20-30%
improved experience across stakeholders
30-40%
reduced exceptions and process fallouts across the value chain
Key Challenges We Solve
Traditional MDM systems often struggle with fragmented data governance, inconsistent quality and complex integration. WNS drives robust data stewardship and governance, centralized operations, clear ownership and leverages AI innovation to enhance data quality, compliance and scalability.
With transformed, intelligent MDM, you can:
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Launch products faster, increase sales and loyalty
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Gain visibility on raw material availability
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Ensure compliant and efficient procurement
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Reduce upstream and downstream process fallouts
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Strengthen stakeholder communication
What We Do
WNS drives comprehensive MDM transformation with a powerful combination of domain, AI and consulting capabilities
How We Deliver
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Target Operating Model Re-design
Modernize data management with data governance policies, defined team structure and agile workflows
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Continuous Process Improvement
Streamline data request creation, standardize forms, educate requestors and reduce drivers for upstream and downstream fallouts
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Self-service Master Data Portal
Enable faster, accurate data creation and updation requests
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Smart Workflow Solution
Enhance the tracking and management of end-to-end master data maintenance operations
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Intelligent Automation
Automate the end-to-end MDM value chain, with intelligent Robotics Process Automation (RPA) for creation, modification and extension of records
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AI/ML and Advanced Analytics
Leverage Gen AI and Agentic AI, AI/ML and analytics-led tools and accelerators to validate, assess and enrich data
Maximize Outcomes with the MDM Center of Excellence
Why Choose WNS for MDM? Or Our Proven MDM Competencies
| MDM Advisory & ConsultingLarge-scale implementation experience |
Next-Gen Intelligent MDMSolutions using workflows, RPA, AI/ML and analytics |
Accelerated DeliveryImplementation using reusable components and frameworks |
| Frameworks & AcceleratorsDeveloped accelerators like Clarintus and SKENSE |
Agile ExecutionProject execution using Agile methodology |
Data Integration ExpertiseIntegration of MDM, Reference Data and Metadata |
Delivering Real-World Outcomes
Empowered Future-ready Operations through Streamlined Master Data Management for a Leading Hydro-Equipment Manufacturer
WNS standardized processes across validation, enrichment, creation and updates of customer and vendor master records. By leveraging platforms like SAP MDG, ServiceNow, SAP ECC 6.0, and SAP HANA, we delivered enhanced data accuracy and consistency for the client.
Impact Delivered:
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Over 99% accuracy in master data handling
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Improved downstream processes across sales, finance and procurement
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More than 30% reduction in data management costs
Transformed Customer, Supplier and Product Master Data for a Global Food Manufacturer
Through targeted process improvements, intelligent workflow solutions and automation across master data operations, WNS modernized the client’s MDM. We helped de-risk critical functions, enhance control and deliver agility and resilience.
Impact Delivered:
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~30% reduction in master data transaction processing time
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~6% improvement in inventory accuracy
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Timely and 100% accurate completion of the annual budgeting exercise
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Faster, more efficient order fulfillment, ultimately boosting profitability and operational excellence
Key Questions Answered
What is Master Data Management (MDM) and why is it important?
MDM ensures accurate, consistent and complete business-critical data across systems. It supports better decision-making, regulatory compliance and operational efficiency.
How does WNS deliver AI-powered Master Data Management?
WNS combines domain expertise with AI/ML, intelligent automation and smart workflows to manage master data across the enterprise, including customers, vendors and products.
Which industries can benefit from WNS’ MDM solutions?
Our MDM services benefit industries like manufacturing, CPG, retail, insurance, and healthcare, ensuring data quality, speed and compliance at scale.
What platforms and technologies does WNS support for MDM?
We work with SAP MDG, ServiceNow, SAP ECC 6.0 and SAP HANA, and offer proprietary accelerators like Clarintus and SKENSE to enhance MDM outcomes.
Can WNS help with metadata and reference data management too?
Yes, we integrate metadata and reference data management with MDM to ensure end-to-end data accuracy, governance and intelligent analytics.
Write to us at marketing@wns.com to talk to Our Expert and transform your master data management into a future-ready, intelligent system.