Key Points

With Skift Research estimating a $28 billion+ opportunity in the travel industry through Generative AI, businesses face a critical decision: use AI solely for cost reduction and automation, or leverage it to enhance customer engagement and service excellence. As AI and Generative AI transform the travel and hospitality landscape, organizations must strategically determine how to deploy these technologies to achieve their growth objectives.

Join us in this session to discover how AI is reshaping the future of travel by enabling seamless, personalized customer experiences and driving innovation. Learn from industry leaders about the strategies they are adopting to deliver exceptional service across the customer journey. Understand why defining an AI manifesto is essential for differentiating your brand, enhancing customer loyalty, and setting new industry standards in the age of AI.