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How do digital experience and CX teams work together to deliver better customer outcomes

Sep 26, 2022

Speaker/s

Aniket Godbole

CX Practice Lead, NA – WNS

Richard Holden

CX Practice Lead, EU – WNS

Key Points

  • The key to implementing an optimal customer experience today is to leverage a human-digital approach

  • Driving a personalized CX journey, integrated seamlessly across devices and channels, requires brands to combine AI, analytics and intelligent automation with an informed, empathetic team

  • Organizations must rethink how they measure agent / customer effort and outcomes throughout the CX journey

Blending technology and the human touch will be crucial to delivering an exceptional Customer Experience (CX) – an aspect that will separate a great digital CX from a poor one. A successful human-digital approach leverages next-gen technologies complemented by a team that offers empathetic, proactive and personalized service – to drive the right customer outcomes at the right time.

Join WNS’ Aniket Godbole, CX Practice Lead, NA & APAC, and Richard Holden, CX Practice Lead, EU, to learn:

  • The importance of an integrated human-digital interface combining a knowledgeable team with technology

  • How AI and analytics can proactively and predictively model hyper care

  • How to identify the right customer success factors to drive better outcomes

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