WNS Bets on Revenue Operations to Lure Platform Enterprises

Read | Jul 27, 2023

AUTHOR(s)

Ashish Chaturvedi

Practice Leader, HFS Research

Key Points

The Revenue Operations (RevOps) service market is expected to grow exponentially, registering a Compound Annual Growth Rate (CAGR) of 21.15 percent during the 2023-2031 forecast period and reaching USD 697.1 Million by 2028. This remarkable growth is partly fueled by the rapid rise of the platform economy.

HFS Research, in its latest report, observes that WNS is well-positioned to seize this opportunity due to a comprehensive RevOps portfolio, a value-based framework driven by analytics and automation, and extensive experience in collaborating with the platform economy. Notably, the analyst firm highlights WNS’ robust support toolkit for RevOps, which includes internally developed accelerators such as a digitally simulated training environment and an AI-powered agent assist solution.

HFS Research recognizes WNS’ Rapid Enhancement of Value (REV) framework as one of its key differentiators. This framework encompasses various operational benefits, such as better workflow management, and holistic benefits, including value creation across the customer lifecycle. Furthermore, the report emphasizes that WNS’ service portfolio and value-based approach are complemented by multiple commercial models, including transaction-based, outcome-based and gain-share arrangements.

To read the full report, click here