WNS Bets on Revenue Operations to Lure Platform Enterprises

Read | Jul 27, 2023

AUTHOR(s)

Ashish Chaturvedi

Practice Leader, HFS Research

Key Points

The Revenue Operations (RevOps) service market is expected to grow exponentially, registering a Compound Annual Growth Rate (CAGR) of 21.15 percent during the 2023-2031 forecast period and reaching USD 697.1 Million by 2028. This remarkable growth is partly fueled by the rapid rise of the platform economy.

HFS Research, in its latest report, observes that WNS is well-positioned to seize this opportunity due to a comprehensive RevOps portfolio, a value-based framework driven by analytics and automation, and extensive experience in collaborating with the platform economy. Notably, the analyst firm highlights WNS’ robust support toolkit for RevOps, which includes internally developed accelerators such as a digitally simulated training environment and an AI-powered agent assist solution.

HFS Research recognizes WNS’ Rapid Enhancement of Value (REV) framework as one of its key differentiators. This framework encompasses various operational benefits, such as better workflow management, and holistic benefits, including value creation across the customer lifecycle. Furthermore, the report emphasizes that WNS’ service portfolio and value-based approach are complemented by multiple commercial models, including transaction-based, outcome-based and gain-share arrangements.

To read the full report, click here

FAQs

1.What is Revenue Operations (RevOps) and why is it important for platform enterprises?

Revenue Operations (RevOps) is a strategic approach that unifies sales, marketing, and customer success to drive predictable revenue growth. For platform enterprises, it ensures operational efficiency, optimizes workflows, and maximizes value creation across the entire customer lifecycle.

2.How is the Revenue Operations market expected to grow in the coming years?

The RevOps market is projected to grow at a CAGR of 21.15% from 2023 to 2031, reaching USD 697.1 million by 2028. This growth is driven by the rapid expansion of platform-based businesses and the increasing adoption of analytics-driven operational models.

3.What makes WNS a strong player in the Revenue Operations space?

WNS stands out with a comprehensive RevOps portfolio, analytics-driven and automated solutions, and extensive experience collaborating with platform economy businesses. Its internally developed tools, such as AI-powered agent assist and simulated training environments, further enhance operational efficiency and value delivery.

4.What is the Rapid Enhancement of Value (REV) framework by WNS?

The REV framework is WNS’ unique approach to Revenue Operations that drives both operational and holistic benefits. It streamlines workflow management, ensures value creation throughout the customer lifecycle, and is complemented by multiple commercial models tailored to client needs.

5.How does WNS integrate AI and automation into its RevOps offerings?

WNS leverages AI and automation through tools like AI-powered agent assist solutions and digitally simulated training environments. These innovations help optimize revenue workflows, reduce manual intervention, and enhance predictive decision-making for platform enterprises.

6.What commercial models does WNS offer for Revenue Operations services?

WNS provides flexible commercial models, including transaction-based, outcome-based, and gain-share arrangements. These options allow businesses to align costs with performance, ensure measurable ROI, and create mutually beneficial partnerships that drive sustainable growth.