Just back from ITC Vegas 2025, and this year’s edition felt truly transformative.
Compared to previous years, the event’s mission of advancing insurance innovation through education, collaboration and technology was not just discussed; it was demonstrated across the floor.
For the first time, many companies arrived with a clear and purposeful ask. They were not merely exploring what vendors and service providers had to offer but were seeking strategic collaborations to solve their most critical business challenges.
The conversations moved well beyond hyperautomation. The focus was clearly on the convergence of hyperautomation, Generative AI and Agentic AI in insurance, driving tangible outcomes in areas such as:
Speed has indeed emerged as the defining success metric of this decade.
A Shift from Exploration to Execution
Unlike earlier years, companies did not simply walk the floor asking what solutions were available. They arrived with clear, strategic objectives: “Here is our business goal; now show us the partner or solution that helps us achieve it.”
There is a palpable sense that our industry stands at the cusp of radical change. Growth for carriers, brokers and intermediaries will no longer come from simply expanding cost bases. The next phase of progress will come from intelligent insurance operations, customer-first thinking and disciplined cost management.
Sustainable growth will require data-led decision-making, AI-enabled transformation and leadership, with the customer at the core.
Signals of Change Across the Event
Collaboration as the Defining Force
What stood out most at ITC 2025 was the spirit of collaboration. Insurers, technology leaders and ecosystem partners, from global cloud providers to niche InsurTechs, are increasingly operating as co-creators rather than competitors.
Each exchange reinforced one truth: The next era of insurance will be defined by collaboration where domain expertise, data and technology come together seamlessly to enable intelligent, agile and customer-centric operations.
A New Industry Mindset
It’s encouraging to see the industry move beyond hype cycles and into a phase of measured maturity. The mindset now is not “Can AI do this?” but “How do we integrate it meaningfully into the fabric of our operations?”
“The winners in the insurance ecosystem won’t just automate; they’ll humanize and orchestrate with AI to run operations intelligently.”
- Kallol Paul
A Call for Industry Action
The future of insurance is being re-written. It will be defined by organizations that:
To insurers, brokers and intermediaries: Re-define your “ask.” Move from “What technology can we adopt?” to “What outcome do we want to deliver, and who can partner with us to make it real?”
To startups and InsurTech innovators: This is your moment. Come forward with clarity and purpose. The industry is ready for ideas that go beyond experimentation and deliver measurable business value.
To the broader ecosystem: Let us move from conversation to execution. It is time to embed Generative AI and Agentic AI across claims, underwriting and recovery to deliver tangible ROI.
Continuing the Conversation
The conversations at ITC Vegas re-affirmed that the industry is no longer chasing technology for its own sake. It’s seeking intelligence with intent – systems that learn, adapt and elevate human potential.
As insurers, brokers and partners collectively navigate this next chapter, the goal is not simply to go digital, but to grow intelligently, with agility, empathy and purpose.
Let’s keep the dialogue going. Reach out to our industry experts to exchange ideas on how intelligence, agility and empathy can re-define insurance operations.