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IDC Spotlight: AI and Automation - Driving the Next Frontier for Information Service Providers

Read | Mar 27, 2025

AUTHOR(s)

Martina Longo

Research Manager, IDC EMEA Digital Business and AI Transformation Strategies

Key Points

In today’s digital-first world, information is currency — but turning it into real value remains challenging. As data volumes soar, information service providers must keep pace and ensure quality, consistency and accessibility. Legacy systems, manual workflows and fragmented data pipelines continue to slow down insight delivery and stifle innovation.

To overcome these limitations, leading firms are turning to Artificial Intelligence (AI) and intelligent automation to re-imagine their information value chain — from data sourcing and analysis to delivery and consumption.

This IDC Spotlight, sponsored by WNS, explores how AI and automation are re-shaping the future of information services. It highlights how technologies such as Generative AI can streamline operations, enhance data integrity, reduce operational costs and accelerate insight-driven decision-making in an increasingly competitive market.

Discover how WNS is enabling this shift through InfoTurf.ai, its AI-powered platform built for high-performance information services. From automating data extraction and summarization to enabling secure, scalable publishing, InfoTurf.ai empowers teams to deliver timely, high-quality insights while allowing human experts to focus on strategic analysis and value creation.

DOWNLOAD THE IDC SPOTLIGHT TO LEARN MORE

FAQs

1. What role does AI play in modern information services?

AI streamlines data processing, automates extraction, and enhances insight delivery, enabling teams to focus on strategic analysis, faster decision-making, scalability, and delivering consistent business value across complex data ecosystems.

2. How does intelligent automation improve data quality and consistency?

By automating repetitive workflows, intelligent automation reduces human errors, ensures data accuracy, and maintains consistency across multiple sources while improving compliance, auditability, and reliability of enterprise-wide information outputs.

3. What is InfoTurf.ai, and how does it support information service providers?

InfoTurf.ai is an AI-powered platform by WNS that automates data extraction, summarization, and publishing, helping teams deliver timely, high-quality insights efficiently while supporting secure scaling, governance, and expert-led analysis.

4. Can Generative AI help reduce operational costs in data services?

Yes, Generative AI accelerates report generation, automates routine tasks, and optimizes workflows, which lowers operational expenses, improves turnaround times, and frees up skilled resources for higher-value analytical and strategic initiatives.

5. How is AI reshaping the future of information services?

AI is transforming the information value chain—from sourcing to consumption—by enabling faster decision-making, improving data integrity, supporting personalization, and driving continuous innovation in competitive, data-driven markets.

6. Why should organizations invest in AI and automation for information services?

Investing in AI and automation helps organizations stay competitive, scale operations securely, enhance data insights, reduce manual dependency, and allow human experts to focus on strategy, innovation, and long-term value creation.

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Related To: Transformation Solution