Key Points
  • A leading media and entertainment company’s manual process to prepare and disseminate accounting statements to artists was leading to inaccurate representation of ownership interest, errors and delays
  • WNS leveraged its deep domain knowledge, expertise in finance and accounting, and automation capabilities to re-engineer the client’s Record-to-Report (R2R) process
  • The automation-led solution enabled the client to achieve more than 50 percent efficiency gains

This is our story of co-creating a solution with a leading media and entertainment company

 

As we know…

Media and Entertainment (M&E) companies draw contracts with artists / celebrities for activities such as production, distribution and syndication of creative content. These contracts stipulate how revenues, expenses, assets, liabilities and ownership are shared. The agreements can be structured as profit-split, wholly owned, press and distribution, or distribution deal. Irrespective of the structure, the timely and accurate preparation and dissemination of accounting statements are essential for the smooth functioning and success of the contracts as it also prevents time-consuming and expensive litigations.

The challenge for an M&E company was ...

It had a manual-intensive process to prepare and distribute hundreds of accounting statements each month that showed the allocation of profits as per the agreed deal terms with the artists / celebrity partners. The problem was further compounded as:

  • Changes in ownership interest that may have occurred over time had to be recorded in these statements

  • While preparing the statement, there was intense scrutiny — a mammoth task by itself — in every stage to ensure that the ownership interest of all parties involved were accurately represented

  • There were errors and delays in disseminating the statements to the artists / celebrity partners in a timely manner

Here’s what we co-created as a solution…

WNS leveraged its in-depth experience of working with leading M&E companies, expertise in finance and accounting operations, and automation capabilities to re-design the client’s Record-to-Report (R2R) process.

To efficiently map the complex ownership interest across all the contracts, we implemented process changes across the R2R value chain. Extensive automation was deployed in key areas across payment processing to increase efficiency and reduce errors.

Key elements of the solution included:

  • Mapping ownership changes as per industry nuances for better presentation of financial statements

  • Creating easy-to-understand statements for artists by standardizing templates across labels

  • Automating the population of statement templates from the artist sub-ledgers

  • Automating the process of tracking the status and ensuring appropriate governance against each statement

  • Business intelligence reporting to accelerate diagnosis and resolution of disputes

The outcomes from the process of co-creation are…

The solution strengthened the bonds of trust between the M&E company and its artists / celebrity partners. It enabled the accurate calculation and distribution of royalties as per the terms in the contracts. The solution eliminated non-value adding processes thereby improving productivity, as well as quality of service delivery and artist experience.

Other benefits include:

  • More than 50 percent efficiency gains as a result of automation

  • Over 99 percent accuracy in R2R processes

  • Eliminating the processing of ~150 journals pertaining to the rectification of distribution fees, copyright, royalties, manufacturing and union expenses

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