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The client is a leading insurer selling auto and home insurance products through a network of independent agents and brokers.
The 2008 comScore online automobile insurance report estimates that 15 percent of respondents reported purchasing their current policy via an online channel, a 3 percentage point gain over 2007. At the same time, the traditional agent channel experience a corresponding decline in market share, decreasing 3 points to 53 percent of total policies purchased.
Faced with a market environment where customers were increasingly purchasing policies through the internet, the client wanted to boost productivity of its agents and company sales teams. The client selected WNS to deliver an analytics solution that elicits actionable insights in order to develop the right sales and distribution strategies.
To address the challenge of increasing the productivity of its agent and company sales force, the client was seeking analytics support in order to
WNS provided a comprehensive analytics solution, deploying a range of techniques to analyze data including statistical forecasting, time series analysis, regression analysis, trend analysis and segmentation to deliver actionable insights. To meet the client's needs, WNS
Given that agents are the key distribution channel for the client, it was imperative to increase the productivity of this distribution channel. In addition the efficiency of the client's sales force needed to be improved. By deploying the analytics solutions developed by WNS, the client was able to generate actionable insights into its sales and distribution channels and use these insights to formulate appropriate strategies.