RevOps Services

Shifting the Focus from Cost to Revenue Acceleration

Today, revenue is no longer a simple outcome but a carefully orchestrated process that combines sales, marketing and customer experience.

This is what WNS Revenue Operations Services (RevOps) drives. Through a suite of intelligent and technology-driven frameworks and offerings, it relentlessly boosts revenue and expands value across the customer lifecycle ‒ acquisition, onboarding, cross-selling and upselling, renewal, proactive retention and win-back. WNS RevOps adds momentum to an organization’s efforts to enhance customer loyalty, that too through a flexible engagement model.

Today, revenue is no longer a simple outcome but a carefully orchestrated process that combines sales, marketing and customer experience. This is what WNS Revenue Operations Services (RevOps) drives. Through a suite of intelligent and technology-driven frameworks and offerings, it relentlessly boosts revenue and expands value across the customer lifecycle ‒ acquisition, onboarding, cross-selling and upselling, renewal, proactive retention and win-back. WNS RevOps adds momentum to an organization’s efforts to enhance customer loyalty, that too through a flexible engagement model.

20+Years of
Experience
35+ percentSales
Conversions
Design Thinking-ledConsultative
Approach
VersatileCommercial
Models

Rapid Enhancement of Value (REV) Framework – Maximizing Revenue Growth, Customer Stickiness

A key differentiator is the Rapid Enhancement of Value (REV) Framework, a proprietary framework led by technology, consulting, analytics and operational best practices to drive revenue maximization and growth for enterprises across industries.

WNS REV – Tailored for Client Success

38 percent higher lead conversion for a digital native company
1.8x revenue per call for a leading magazine subscriptions firm
23 percent more revenue from enrollments for a global hotel chain
35 percent boost in sales conversion for a leading European OTA

A Comprehensive Suite of RevOps Offerings…

Our RevOps portfolio encompasses a versatile set of offerings designed to grow the topline and create differentiation through an analytics-powered customer retention and loyalty strategy.

Lead Generation and Customer Acquisition

Lead allocation
Outreach process re-engineering
Analytical models for lead nurturing
AI-powered lead categorization

Subscription Management

Platform-driven services
Bundled service offerings
Insights management
Consulting services

Campaign Management and Optimization

Planning and strategy
Content creation
Automated campaigns
Assisted campaigns
Campaign monitoring, reporting and analytics

Cross-sell-and-Upsell

Social media engagement
Automated content categorization
Sentiment analysis
Cross-channel analytics
Automated workflow management

Sales and Commercial Operations
/ Sales Enablement Services

Digital Sales (inbound / outbound)
Sales CoE framework
New business sales and support
Account optimization
Conversation mining
Algorithm-based predictive models
Assisted advisor experience
Analytical dashboards

…Powered by WNS Analytics and…

The REV framework, bolstered by WNS Analytics, our AI, analytics, data and research practice, delivers significant revenue uplift through comprehensive interventions.

Customer Segmentation

Effective advertising to improve reach

Leads Prioritization

Reduced customer effort
Seamless and 24x7 registration

Next-best Actions / Offers

Improved competitive advantage
Accelerated revenue
Enhanced App experience

Customer Experience

Enhanced Customer Experience (CX) and
CSAT / loyalty scores
Hyper-personalization

Customer Acquisition

High-value prospects and right-party contacts
Reduced acquisition cost

Propensity Modeling

Improved lead conversion
Efficient sales pipeline management
Smooth onboarding

Customer Lifetime Value

Accelerated business growth and revenues
Enhanced brand value

Customer Churn

Minimized business churn
Maximized value and revenues

…WNS EXPIRIUS, a Unique Digitally Integrated CX Model

Our human-assisted digitally integrated CX model, WNS EXPIRIUS delivers the ideal CX outcomes for our RevOps services through continuous performance enhancement, on-demand and efficient workflow management, and improved proficiency.

Through six powerful levers, WNS EXPIRIUS offers an immersive digital experience, underpinned by industry expertise, AI and analytics driven insights, and accelerates speed-to-market.

‘Digitally Simulated Training Environment’, a practice-oriented agent training ecosystem
Mock call simulation, an array of self-directed sales training modules
Virtual SME for real-time knowledge assistance and guided workflows
Automated scripts for templatized customer communication
Performance gamification, using game concepts for agent motivation
Business dashboarding, actionable insights and targeted training identification

WNS RevOps in Action

Client

Digital native company

Value Delivered

38 percent additional conversion of potential leads
15 percent improved time-to-conversion
30 percent faster revenue realization
6 percent increase in Q-o-Q advertiser spend

Client

European online travel agency

Value Delivered

30 percent reduction in total cost of ownership
USD 7 Mn increase in overall sales
35 percent increase in sales conversion
75 percent increase in ancillary sales
40 percent+ reduction in fulfillment transactions

Client

Magazine subscription provider

Value Delivered

46 percent increased cross-sell conversion
83 percent higher average revenue per call
42 percent higher 4- and 5-star team ratings

Client

Shifting the Focus from Cost to Revenue Acceleration

Rapid Enhancement of Value (REV) Framework – Maximizing Revenue Growth, Customer Stickiness

WNS REV – Tailored for Client Success