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You could ideate rapidly using a global network of innovation labs designed for the new normal?
You could co-create solutions at the intersection of business and end-user goals to deliver benefits across all success dimensions – desirability, feasibility and viability?
You could shape your products and services by combining expertise across design, analytics and domain to develop the solutions of tomorrow?
WNS Co-creation Labs offer hands-on engagements, deep-dive explorations and immersive experiences using cutting-edge technologies, rich media and design thinking-based expert facilitation. Through prototyping and simulation, you can move quickly and gain critical insights to eventually co-create valuable business outcomes.
WNS’ Co-creation Labs help businesses to re-imagine their digital playbook and thrive in a world that is undeniably digital. Through our co-creation labs, we collaborate with our clients to solve crucial challenges, seize new opportunities and preempt risks in novel ways, interweaving empathetic design principles at every step.
State-of-the-art visual and on-site immersive spaces
for design thinking-led engagement with clients
State-of-the-art visual and on-site immersive spaces for design thinking-led engagement with clients
to empathize with users, generate market insights
Journey / Process / System Mapping
to bring human-centered approach across solutions
Digital Transformation & Strategy
Need State Analysis & Feature Mapping
E2E Design Thinking Sprint Management
...because a prototype is worth a million meetings
New Product / Service Design
Data Visualization & Dashboarding
for bringing futurisitic products and vision to life
Interactive Solution Demos
Rich Media Presentations
Experience a virtual yet hands-on journey to ‘Connect. Catalyze. Co-create’
Leverage our unique toolkit of domain expertise, futuristic mindset and world-class tools and technologies
Comprehend the world of your users
Combine the power of empathy and data to improve your understanding of user needs
Landscape the market from technology, brand proposition and offerings perspectives
Connect the data to see the big picture
Explore our digital offerings, use cases and success stories
Integrate qualitative and quantitative findings to arrive at key insights and opportunities
Create artifacts (maps, frameworks and ontologies) to springboard ideation
Re-frame and define challenges based on end-user perspectives
Catalyze to visualize your end-state
Ideate using a range of methodologies and tools to identify, articulate and prioritize solutions
Road-map each solution journey with owners, timelines, milestones and constraints
Visualize and blueprint lo-fi concepts of the solutions
Co-create strategy and action plans
Business case sign-offs by sponsors and leaders to take the solution to actualization
Rapid iterations using the lo-fi prototypes to arrive at user-validated solutions
Cascade the learnings and ideas into actions
Pilot the solutions with limited segments to test and validate
Roll out to the larger organization post incorporation of UAT feedback
Content is primary. Listening to and telling stories is key to co-creation. Stories that talk about future possibilities, expectations from users and the connections between customers and the offerings
Engaging Approach Leveraging Human-centered Design
Problem-solving should never be boring! We use techniques, frameworks and artifacts from designers’ toolkits to consistently engage, elicit excitement and co-create solutions that are desirable, feasible and viable
Exploiting the Prowess of Technology
Leveraging the power of immersive, intuitive and interactive surfaces, gamiﬁcation modules, remote accessibility and other enablers to change the way we consume insights and express thoughts
For insurers, design thinking-led interventions help connect data, empathy and action to transform the claims lodgement customer experience
For travel companies, design-thinking workshops help identify pain points and opportunities for digital interventions by exploring the deal lifecycle journey
For the background screening industry, co-creation workshops help identify opportunities for data management and automation of the public records to improve process efficiency