Bringing Back Higher Profitability to Hotel Bookings – Containing the ‘Margin’ Erosion
Hotels are witnessing a gradual erosion in their revenues owing to expensive third-party bookings. So much so that hotel margins are forecasted to be impacted by a staggering ~4.5 percent by 2019. Against a backdrop where third parties are charging commissions in the range of 15-25 percent, hotels need to find ways to increase their profit margins. The focus needs to shift from getting customers to book on third-party channels to engaging with them more on direct channels. It is, therefore, imperative that hotels team up with the right partners to extend their direct reach through intelligent segmentation, and customized campaigns and promotions at optimized spend.
WNS’ Direct Channel Shift is an outcome-based solution that helps clients cost-effectively chart out and execute their direct channel shift strategy. Direct Channel Shift leverages WNS’ domain-focused intellectual property, deep market understanding, and technology and analytics prowess to boost revenues and margins.