Research and Competitive Insights aid strategic decision-making in pharmaceutical companies. Right from product planning to drive organic enterprise growth, to due-diligence activities carried out during mergers and acquisitions, research and competitive insights play a vital role. However, many companies often struggle to use them effectively due to a lack of dedicated resources and a siloed approach to accumulating and disseminating the right information. The challenge is further accentuated by the presence of a significant volume of unstructured competitor data, both online and offline, that the teams need to sift through to develop insights.
WNS supports the research and brand teams of 30+ life sciences companies. Our comprehensive research capabilities help clients in assimilating information from various pharma data sources, driving a holistic picture and delivering teed-up insights.
WNS Integrate Edge is our market-leading and cloud-based competitive intelligence platform that combines the power of Artificial Intelligence (AI) / Machine Learning (ML) and deep domain expertise to generate granular market insights. It is a unified platform that drives collaboration among various stakeholders within an organization and makes it easy to share customized competitive analytics.