Research and Competitive Insights aid strategic decision-making in pharmaceutical companies. Right from product planning to drive organic enterprise growth, to due-diligence activities carried out during mergers and acquisitions, research and competitive insights play a vital role. However, many companies often struggle to use them effectively due to a lack of dedicated resources and a siloed approach to accumulating and disseminating the right information. The challenge is further accentuated by the presence of a significant volume of unstructured competitor data, both online and offline, that the teams need to sift through to develop insights.

WNS supports the research and brand teams of 30+ life sciences companies. Our comprehensive research capabilities help clients in assimilating information from various pharma data sources, driving a holistic picture and delivering teed-up insights.

WNS Integrate Edge is our market-leading and cloud-based competitive intelligence platform that combines the power of Artificial Intelligence (AI) / Machine Learning (ML) and deep domain expertise to generate granular market insights. It is a unified platform that drives collaboration among various stakeholders within an organization and makes it easy to share customized competitive analytics.


WNS analyzed syndicated data sources & global clinical trial repositories to unearth actionable insights
WNS developed insights on key areas like real-world data, genomic datasets & digital health diagnostics
WNS deployed its CI platform for continuous monitoring of latest developments across 12+ key therapeutic areas


Research and Development Insights

We help research teams to drive therapeutic area deep dives, unmet needs analysis, white space analysis, asset analysis and prioritization, and feasibility analysis. Our deep understanding of therapeutic areas and clinical expertise enable our clients to develop a comprehensive knowledge of treatment guidelines and clinical pathways.

Competitive Intelligence Monitoring

We support global and country-level brand teams to assimilate and curate competitive news and information for their Key Intelligence Questions (KIQs) to understand implications to a brand. We integrate information from traditional sources, primary market, social and digital to deliver a comprehensive view of the competitive activities.

Market and Competitive Landscape Analysis

We leverage market intelligence to help brand teams enhance their strategy. Clinical landscape analysis, pipeline intelligence and coverage of quarterly analyst briefing, combined with teed-up insights, help our clients to better understand market movements.

Conference Coverage

We drive coverage for 30+ conferences, including American Society of Clinical Oncology (ASCO), European Society for Medical Oncology (ESMO), American Association for Cancer Research (AACR), American Society of Hematology (ASH), American Academy of Neurology (AAN), American College of Rheumatology (ACR) and European Respiratory Society (ERS). Our end-to-end services include conference planner, pre-conference analysis, session and booth coverage, primary competitive intelligence, daily debrief reports and a comprehensive summary presentation.

Cutting-edge Competitive Intelligence Tool

We enable clients to streamline, standardize and scale their competitive intelligence process with our proprietary and cloud-based platform, WNS Integrate Edge. It captures a 360-degree view and is armed with key features such as recommendation engine and intelligent search, which prioritize news alerts based on perceived impact.

The WNS Advantage

Domain Expertise

WNS leverages 15+ years of experience to drive research and competitive insights for more than 30 leading life sciences companies. We have a global talent pool that comprises medical doctors, nurses and pharmacists. We support 17+ therapeutic areas and cover more than 150 indications, catering to our clients’ diverse needs for business insights.


Clinical Knowledge

We develop evidence-based clinical guidelines across multiple specialties such as radiology, cardiology, oncology, pain, spine and orthopedics, sleep care and specialty drugs. We have a dynamic clinical leadership team and staff, with 110+ medical doctors. We are also associated with 12 of the most renowned medical universities.


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