A dynamic and disruptive business environment has compelled traditional Life and Annuity (L&A) carriers to look beyond the short-term economic shifts and focus on the larger, systemic challenges. Intense industry competition along with the advent of new digital-savvy entrants have made it imperative to rethink customer engagement. From overcoming data barriers to aligning with a stringent regulatory landscape to firming pricing, underwriting, and claims and risk management, ‘transformation for growth’ will be the decisive agenda. Key to this transformation will be the ability to collaborate, innovate and adapt.

In a journey spanning well over a decade, WNS has collaborated with 30+ global insurance clients, providing end-to-end Business Process Management (BPM) solutions across the L&A value chain, including new business, distribution channel management, claims administration, policy serving, and actuarial and new product development. Our solutions ecosystem is underpinned by our domain expertise, process re-engineering methodologies, embedded analytics, RPA, platform enablement and digitalization. As a part of our hybrid insurance-as-a-Service offering, we provide the dual advantages of a global-scale BPM provider and a licensed Third Party Administrator (TPA) with full-service capabilities.

WNS partnered with the client to optimize processes, adapt to new regulatory compliances, support pricing anal..
WNS delivered pervasive gains to the client through standardization and consolidation of key internal processe..
WNS leveraged analytics, process excellence and technology levers to bring about a focused and phased transfor..

The WNS Advantage

WNS has strong domain expertise in the life and annuities business, and offers wall-to-wall operations. We have the largest actuarial resource pool supporting life and annuity operations. Our team of professionals hold multiple certifications, including FINRA licenses to perform regulated tasks, besides processing investments and mutual funds.

Deep Domain Expertise

WNS professionals are equipped with A1CPCU (IIA) / IF of CII / CPA / CFP and AAPC certifications and possess expertise across the insurance value chain. Our mid-level and senior management is certified on CII’s CF1, FA1 and F2 certifications. Our employees hold FINRA Series 6, 7, and 24 licenses. Our capabilities include end-to-end operations management, research and analytics, investment accounting, and actuarial services. We deliver process transformation through a combination of insurance domain expertise, Fix-Shift-Transform methodology, and Lean and Six Sigma initiatives.

Comprehensive Closed-block Processing Capabilities

WNS offers full support for all elements of closed-block processing, including technology, conversion, actuarial services, distribution management and embedded analytics.


WNS offers back-office support and end-to-end capabilities for product launches, new sales channels and new geographies. We enable “shell” companies to enter niche markets or provide niche products.

Embedded Analytics

We embed analytics, both operational and strategic, into our life and annuity engagements to ensure that clients benefit from actionable insights. With best-in-class embedded analytics offerings, we provide actionable insights to translate trends and opportunities into profitable growth, beyond efficiency gains. We have pioneered the use of ‘on the floor’ analytics to identify potential benefits and agile process frameworks to quickly test, refine and deliver innovation to our clients.

Flexible Commercial Models

Our pricing models are flexible and aligned to deliver the client’s desired business outcomes. As the services are priced on a per transaction basis, clients only pay for what they use.

" This allows Aviva to continue our working relationship with a provider that truly understands the insurance industry and has a tireless commitment to process excellence and customer care, making WNS our partner of choice. "
Cathryn Riley

Chief Operating Officer, Norwich Union Life, Chairman, Aviva Global Services

A ‘Leader’ in Everest Group’s Insurance BPO – Service Provider Landscape with PEAK Matrix™ Assessment 2014
  • Sales & Service

  • Underwriting & Support

  • Policy Administration

  • Risk & Compliance

  • Premium / Billing Management

  • Claims Management

  • Actuarial and Research & Analytics

  • Shared Services

    • Procurement & Claims Supply Chain
    • F&A
    • HR & Payroll
    • Consulting Services
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