Marketing Analytics Solutions
Customer Acquisition Analytics
Our Customer Acquisition Analytics solution helps clients identify potential customers who are most likely to buy their product or service, or are most likely to react to their campaigns, promotion and communication, through segmentation, clustering and predictive analytics techniques. Our solution transforms data into actionable insights and enables our clients to make faster, accurate decisions around customer acquisition, which improves profitability, reduces costs and increases bottom-line growth.
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Identify new and profitable customers
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Increase customer base
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Improve profitability, reduce cost and increase bottom-line growth
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Retention Analytics
Our retention analytics solution enables clients to identify the factors, that are most likely to drive customer engagement with a particular product or service, and retain existing profitable and loyal customers through targeted personalized offerings.
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Cross-sell and Up-sell Analytics
We enable our clients to obtain deeper insights about their customer’s expectations and make intelligent recommendations by integrating data (structured / unstructured) such as customer data, contact center data and external data. Our analytics-driven customer strategy solution helps our clients map the right products and services to existing customer segments, which are most likely to respond to cross-sell / up-sell propositions by deploying predictive analytics techniques.
Our analytically driven, end-to-end targeting framework for cross-sell and up-sell analytics is shown below.
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Customer Lifetime Value Analytics
Our approach to customer lifetime value (CLV) analytics follows best practices captured from our experience working with multiple clients across various geographies. We have proven expertise in analytics application and predictive models to profile customer data and to provide actionable information that enables our clients to design strategies for their customers. Our CLV analytics solution helps our clients formulate sales and marketing strategies by forecasting the expected revenue from new customers, identifying high-value customer segments, and identifying customers who can become profitable. It also helps to identify customers who would be receptive to cross-selling and up-selling complementary products.
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Loyalty Analytics / Campaign Analytics
Our approach to loyalty analytics combines extensive database mining with superior analytic techniques, which enables our clients to identify the factors that are driving conversion and loyalty so that they can prioritize marketing and sales investments.
The key components of the loyalty management services include:
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Campaign calendaring
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Campaign strategy proposition
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Customer analytics to suit campaign strategy and design
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Campaign feasibility analysis
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Campaign development
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Campaign rollout
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Campaign measurement and analysis
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Campaign history and customer data management
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Sales Analytics
By leveraging our sales analytics solutions, our clients are able to reduce uncertainties in their business, which enables stronger decision-making. We bring to the table our experience in structured methods of forecasting based on statistical principles. Our sales analytics solutions comprise:
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WNS Direct Channel Shift Solution
WNS’ Direct Channel Shift is an outcome-based solution that enables hotels to cost-effectively chart out and execute their direct channel shift strategy. It leverages our domain-focused intellectual property, deep market understanding, and technology and analytics prowess to boost revenues and margins.
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