Marketing organizations are gradually becoming more data-driven and moving towards analytics-led decision making. The ability to report the past, analyze the present and to predict or influence the future is critical for today’s marketers. This ability is based on data driven analytical insights.
Marketing analytics comprises measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends.
Marketing analytics also helps to identify target customers and accordingly design the right marketing programs for the right customer segments, enhance customer engagement and experience, which increases customer retention, maximizes customer lifecycle value, and helps gain customer loyalty.
WNS has more than a decade of experience in creating effective marketing analytics strategies across a broad range of vertical markets and functions. Our clients partner with us to optimize their customer experience across major channels with the goal of increasing customer wallet share, retention, and loyalty and life time value.