Procurement teams follow a certain rigor and method in their processes. On the other hand, marketing teams are driven by creativity and branding outcomes. To bring the two teams together, organizations need to work toward a common goal, which can only be achieved through a deeper analysis of the spend patterns.
In this webinar, we discussed how procurement leaders influence marketing spend decisions and become trusted advisers rather than contentious blockers. WNS-Denali, JAGGAER and Buyers Meeting Point discussed how improved processes and technology could be used to make better decisions.
Steve Lundin: Chief Marketing Officer, JAGGAER
Kelly Barner: Owner & Managing Director, Buyers Meeting Point
Betsy Pancik: Vice President, Procurement Solutions, WNS-Denali
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13 June 2021
09 June 2015
01 June 2015