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A leading consumer packaged goods company was looking at positioning its products with the right messaging and increasing market share
WNS leveraged its unique and proprietary framework to get insights on consumption patterns
The analytics solution helped the company achieve higher product consumption, increase market penetration and enhance sales
This is our story of co-creating a solution with a leading Consumer Packaged Goods (CPG) company
As we know…
Data on consumer preferences, if analyzed
accurately, can reveal brilliant insights into the
psyche of customers. This can help companies
sharpen their growth strategies. It’s the reason
advanced data analytics has become a crucial
part of companies’ success toolkits.
The challenge for the CPG company was…
It required an advanced analytics framework and solution to get insights on the
consumption patterns for specific products. By leveraging these insights, the company
was looking at crafting the right messages to position the products. The goal was to
eventually increase market share. The company partnered with WNS to get better
insights on customers’ consumption patterns.
Here’s what we co-created as a solution…
WNS leveraged its unique and proprietary consumption
patterns’ insights framework to design and implement a new
method of consumer data analytics based on the principles of
data science. Using the analytics-led framework, data from an
attitudinal study and information procured from customers
The framework combined with statistical exploration helped
get specific insights on consumer behavior.
The solution entailed:
Multivariate correspondence analysis
Business analysis and insight generation
This approach enabled WNS to get granular insights on the
consumption patterns for a specific product. The learning
from this was applied across different products.
The outcomes from the process of co-creation are...
The CPG company was able to better align its
products with real-life activities of its customers,
leading to higher product consumption, increased
market penetration and enhanced sales.
The consumption patterns’ insights framework
enabled the client to:
Design and roll out relevant communication plans
that struck a chord with customers’ emotions
Plan product launches
Take astute decisions related to product positioning
Ultimately, this exercise brought the company much
closer to its consumers and helped increase market
share. After seeing several tangible benefits in one
specific region, the client is now planning to apply
this analytics framework across all units in different