WNS Brandttitude: Serving Marketers with Advanced Brand Analytics

- Ivan Kotzev, Lead Analyst - Customer Exp, NelsonHall

Related To: Business Intelligence Digital Analytics Brand Analytics Digital Marketing Research and Analytics Brandttitude

Key Points

WNS has productized marketing data visualization with Brandttitude^TM, a self-serve BI analytics cloud platform that translates disparate data into actionable insights, says analyst firm NelsonHall. Brandttitude^TM offers marketers a KPI-rich, metric-driven analytics tool that holistically summarizes business performance through compelling visuals. The platform offers on-the-go access to granular insights that can be annotated and shared with other users in a collaborative space.

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