Key Points
WNS has productized marketing data visualization with BrandttitudeTM, a self-serve BI analytics cloud platform that translates disparate data into actionable insights, says analyst firm NelsonHall. BrandttitudeTM offers marketers a KPI-rich, metric-driven analytics tool that holistically summarizes business performance through compelling visuals. The platform offers on-the-go access to granular insights that can be annotated and shared with other users in a collaborative space.