The hyper-competitive and dynamic travel and hospitality industry demands fast, reliable, well-informed and innovative strategies / actions, to enable the players to stay ahead of the growth and profitability curve. However, the complexity and magnitude of airline / hotel operations make continual monitoring and analysis a daunting task. This is further complicated by the siloed approach of key commercial functions that are often unable to deliver the desired results due to the lack of a unified view, essential for delivering a synergized and optimal output. Critical areas such as revenue management, sales, pricing and marketing lack actionable and time-bound analytical insights, further hampering revenue optimization. Stemming revenue leakage is another key ‘unfulfilled need’ area, which compromises on the revenue-generating efforts of organizations. The deluge of data, along with the inability of organizations to derive timely and meaningful insights, creates hurdles for such organizations to succeed amid stiffening competition.
Therefore, a solution that can enable the commercial team to continually monitor, analyze and take quick decisions, backed by sound insights, can ably differentiate between a well-executed, profitable strategy and a poorly executed one.
WNS’ commercial planning suite adopts an integrated approach to the business imperatives of airlines and hotels to drive higher revenues and efficiency for them. The solution aims to create a unified view across key commercial areas, enabling trend analysis, root cause analysis and actionable insights. It leverages an array of decision-support solutions, data visualization and analytics tools, built on the foundation of a data infrastructure platform. A cloud-based, big data repository stores all the relevant revenue data – both historical and current – to drive quick, high-impact decision-making. The solution can be easily integrated with an airline’s / hotel’s reservation, revenue accounting & management systems, and can be accessed across devices to support the full spectrum of strategy development, planning and execution.