A deluge of disruptive innovations has opened up avenues for consumer packaged goods (CPG) and retail companies to improve market share and margins. The disruption-led data explosion and social media analytics are also driving these companies to address changing consumer needs, market saturation, increased globalization, expensive supply chain operations and heightened competition.
WNS’ ability to synthesize actionable insights from varied and multiple data sources enable our retail and CPG clients to harness and analyze the data at the right time. We, thereby, empower them to outperform and reap better ROI on their investments, and understand their consumers better. In addition, we leverage our research re-use capabilities to minimize client costs and time-to-market.